Lebenskraftpur GmbH
Lebenskraftpur GmbH
Lebenskraftpur GmbH develops and sells natural health products through its online store, spanning dietary supplements, superfoods and natural cosmetics. Its range includes vitamins, minerals, omega-3 products, collagen, herbal extracts and CBD oils, supported by product guides and educational content on wellness and nutrition. The German eCommerce company serves consumers directly and highlights bio-certified products and quality standards including GMP and HACCP.

Senior E-Commerce Manager

Lead the Shopify store’s commercial growth for Lebenskraftpur, a supplements and superfoods company. Own conversion optimization, merchandising, e-commerce performance metrics, and initiatives to grow the business profitably.

Apraksts

  • Grow the Shopify store’s revenue, conversion rate, average order value, and customer experience.
  • Review the customer journey and find improvement opportunities across categories, product pages, navigation, cart, and checkout.
  • Plan and deliver conversion optimization initiatives and tests with design, development, and external partners.
  • Improve merchandising through product placement, category structure, bundles, and cross-selling and upselling.
  • Coordinate e-commerce campaigns and promotions with Performance Marketing, CRM, and Product & Brand.
  • Use store and customer data to identify actions that improve e-commerce performance metrics.
  • Guide ongoing technical and content improvements to the store.
  • Coordinate project requirements, implementation, and quality assurance.
  • Lead e-commerce projects including store relaunches, landing pages, new features, tools, and international expansion.
  • Coordinate Shopify, ERP, tracking, CRM, and other system integrations with IT and external partners.
  • Collaborate with Performance Marketing, CRM, Product & Brand, Design, IT, and Customer Relations.
  • Represent the e-commerce perspective in business decisions.

Prasības

  • At least five years of relevant e-commerce experience.
  • Experience in D2C, FMCG, or other consumer-facing businesses is preferred.
  • Strong practical knowledge of e-commerce platforms and Shopify.
  • Experience developing and improving online stores.
  • Understanding of core e-commerce metrics, including conversion rate, average order value, customer lifetime value, revenue, and funnel performance.
  • Experience with conversion optimization, customer journey analysis, and data-led store development.
  • Proficiency in Google Analytics and Google Tag Manager.
  • Experience with CRM and marketing automation platforms such as Klaviyo or HubSpot is an advantage.
  • Basic knowledge of HTML, CSS, or Shopify Liquid.
  • Ability to organize, prioritize, and independently deliver projects with internal and external partners.
  • Entrepreneurial, data-driven, and solution-focused approach to work.
  • Excellent German and good English skills.

Priekšrocības

  • Incentives that reward strong performance and innovative thinking.
  • The tools and resources needed for the role.
  • Time and opportunities for personal and professional development.
  • 31 days of annual leave, plus paid days off on Christmas Eve and New Year’s Eve.
  • Flexible working hours.
  • Company pension scheme.
  • Growth bonus.
  • Annual Lebenskraftpur health voucher.
  • 25% employee discount and product samples.
  • Additional discounts and offers through Corporate Benefits.
  • Cell-friendly water and unlimited matcha in all kitchens.
  • Access to the OpenUp mental health program.
  • Company outings and celebrations.
  • Quarterly team meetings in Waghäusel and meetings for key occasions, each lasting two to three days.

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