Lebenskraftpur GmbH develops and sells natural health products through its online store, spanning dietary supplements, superfoods and natural cosmetics. Its range includes vitamins, minerals, omega-3 products, collagen, herbal extracts and CBD oils, supported by product guides and educational content on wellness and nutrition. The German eCommerce company serves consumers directly and highlights bio-certified products and quality standards including GMP and HACCP.
Senior E-Commerce Manager
Lead Shopify growth at Lebenskraftpur, a supplements and superfoods company, by improving conversion, merchandising, customer experience, and profitable e-commerce performance.
Сипаттама
- Grow the Shopify store’s revenue, conversion rate, average order value, and customer experience through operational and commercial improvements.
- Review the customer journey across categories, product pages, navigation, cart, and checkout to find ways to improve it.
- Plan and run conversion optimization initiatives and tests with Design, Development, and external partners.
- Improve merchandising through product placement, category structure, bundles, cross-selling, and upselling.
- Coordinate e-commerce campaigns and promotions with Performance Marketing, CRM, and Product & Brand.
- Use store and customer data to identify and implement actions that improve e-commerce performance.
- Coordinate technical and content updates to the store, from requirements and implementation through quality assurance.
- Lead e-commerce projects, including store relaunches, landing pages, new features and tools, and international expansion.
- Coordinate Shopify’s integration with ERP, tracking, CRM, and other systems alongside IT and external partners.
- Collaborate with Performance Marketing, CRM, Product & Brand, Design, IT, and Customer Relations.
- Bring the e-commerce perspective to company-wide decisions.
Талаптар
- Bring at least five years of relevant e-commerce experience.
- Ideally, have experience in direct-to-consumer, fast-moving consumer goods, or consumer goods businesses.
- Have hands-on knowledge of e-commerce platforms, especially Shopify.
- Have experience developing and improving online stores.
- Understand core e-commerce measures, including conversion rate, average order value, customer lifetime value, revenue, and funnel performance.
- Have experience with conversion optimization, customer journeys, and data-led store development.
- Be confident using analytics and tracking tools such as Google Analytics and Google Tag Manager.
- Experience with CRM and marketing automation tools such as Klaviyo or HubSpot is an advantage.
- Have basic knowledge of HTML, CSS, or Shopify Liquid.
- Be able to organize and prioritize projects independently and deliver them with internal and external partners.
- Work with an entrepreneurial, data-led, solution-focused approach.
- Have very good German skills.
- Have good English skills.
Артықшылықтар
- Receive a range of benefits in recognition of strong performance and innovative thinking.
- Get the tools and resources needed to do your work.
- Have dedicated time and development opportunities for professional and personal growth.
- Work in a hybrid arrangement, with two days per week from home after onboarding.
- Get 31 days of annual leave, with Christmas Eve and New Year’s Eve as additional paid days off.
- Use flexible working hours.
- Join the company pension scheme.
- Receive a growth bonus.
- Get an annual Lebenskraftpur health voucher.
- Receive a 25% employee discount and product samples.
- Access additional discounts and offers through Corporate Benefits.
- Enjoy revitalizing water and unlimited matcha in the kitchens.
- Access the OpenUp mental health program.
- Join team outings and company celebrations.