ONSIDE is a sponsorship strategy and research consultancy serving the sports, entertainment, and cause-related sectors across Europe, the Middle East, and North America. The company provides sponsorship intelligence, advisory, and management services to sponsors and rights holders, helping them evaluate opportunities, shape tailored agreements, and build partnerships designed for lasting value. Its work includes strategic sports and entertainment partnerships, such as the ICC Men’s T20 World Cup bid, and consulting on major sponsorship agreements including the Guinness Six Nations.
Vice President of Marketing at ONSIDE - Melbourne Hybrid
Lead ONSIDE’s global marketing strategy for its agricultural operational-intelligence category. Drive brand development, go-to-market execution, and enterprise pipeline growth across Australia, New Zealand, and the United States.
Description
- Lead a senior marketing team spanning PR and communications, digital, campaigns, field marketing, and product marketing
- Shape the marketing organisation, including its structure, hiring, and development
- Create and maintain a clear, long-term marketing strategy
- Translate the product and market narrative into enterprise growth
- Set priorities for organisation, investment, and global expansion
- Build a recognised global brand for ONSIDE
- Establish operational intelligence for agriculture as a distinct market category
- Develop customer insights, positioning, and market-entry plans
- Set go-to-market direction with Revenue and Product leadership
- Plan and generate qualified pipeline through brand, product marketing, content, digital, campaigns, ABM, field marketing, events, PR, customer advocacy, and partnerships
- Generate qualified enterprise pipeline in Australia, New Zealand, and the United States
- Collaborate with Product on launches and market narratives
- Equip Sales with the materials required for effective launches
- Manage the marketing budget, channel strategy, measurement, and attribution
- Report to the Head of Revenue while partnering closely with the CEO and leadership team
Requirements
- Senior-level B2B marketing leadership experience during a period of organisational or commercial growth, preferably in SaaS or technology
- Experience managing experienced marketers
- Demonstrated ability to build brand and pipeline together, with measurable revenue impact
- Experience marketing to enterprise buyers across multiple markets
- Experience marketing in the United States is highly valued
- Background in defining or repositioning a market category
- Commercial discipline and the ability to evaluate marketing through measurable outcomes
- Ability to manage a budget and attribution model
- A strong, independent perspective on marketing strategy
- Confidence leading discussions with the CEO and revenue leadership
- Ability to challenge assumptions constructively and communicate trade-offs clearly
- Ability to define a category, evaluate ABM campaigns, and make investment decisions
- Genuine curiosity about the customers and communities served
- Agriculture experience is advantageous but not required
Benefits
- Purpose-led work focused on protecting the global food supply
- The chance to shape the brand of a founder-led company entering new markets
- Significant autonomy over execution
- Leadership backing for ambitious experiments
- Strengths-focused coaching
- Direct and candid feedback
- Collaborative teams in Melbourne and Christchurch
- A hiring process involving team interaction, a short practical exercise, and interviews
- Clear updates at each stage of the hiring process