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The Coca-Cola Company
The Coca-Cola Company
BeverageFood & BeverageSustainability
The Coca-Cola Company is a global beverage business founded in 1886, with products spanning sparkling drinks, water and other hydration options, coffee and tea, juices, dairy beverages, and ready-to-drink alcohol products. Its portfolio includes more than 200 brands, sold across over 200 countries. The company’s work also covers water stewardship, sustainable agriculture, product sugar reduction, and community initiatives supported through The Coca-Cola Foundation. With a large international workforce and hiring opportunities across markets, The Coca-Cola Company highlights inclusion, accessibility, and social impact as part of its workplace approach.
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Senior Manager, Brand Management — Poland and Baltics

Lead local brand strategy, campaign activation, innovation launches, and performance management for Poland and the Baltic markets. Coordinate agencies and cross-functional partners to adapt Coca-Cola brand initiatives for local consumers and commercial priorities.

PLPoland
zł 227,000 – zł 359,000 / year
On-siteFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Localize central brand strategies, creative materials, IMX toolkits, and innovation into activation plans for Poland and the Baltics
  • Deliver campaigns across digital, social, experiential, shopper, and in-store channels
  • Maintain consistent, high-quality brand execution in line with visual identity standards and governance
  • Convert global and operating-unit brand frameworks into practical local activation calendars
  • Refine messaging, content, and claims using local consumer insights and cultural context
  • Coordinate with bottlers and customer channels across Poland, Lithuania, Latvia, and Estonia
  • Lead market readiness and launch delivery for centrally developed innovations across categories
  • Coordinate preparation with packaging, supply chain, revenue growth management, shopper, and customer activation teams
  • Measure post-launch results and communicate learnings to central and local stakeholders
  • Partner with the local network to ensure brand plans support commercial priorities and can be executed across markets
  • Track brand KPIs including volume, net revenue, gross profit, market share, brand health, distribution, and media performance
  • Evaluate activations after launch and propose improvements
  • Contribute to business reviews, step-backs, and cluster performance routines
  • Manage ongoing collaboration with creative, digital, shopper, and activation agencies
  • Develop briefs and provide feedback so adapted assets and executions meet their objectives
  • Coordinate the timely delivery of materials across Poland and the Baltics
  • Work independently with accountability and provide recommendations to the Director
  • Influence stakeholders across countries and collaborate proactively within the Poland and Baltics brand organization

Requirements

  • Bachelor’s degree in marketing, business, or a related discipline
  • Six to eight years of experience in brand management, consumer marketing, or FMCG
  • Experience adapting centrally developed campaigns and innovations for local markets
  • Strong knowledge of brand building, consumer behavior, and multichannel activation
  • Demonstrated ability to work with bottlers, commercial teams, agencies, and cross-functional partners
  • Strong analytical and strategic execution skills, including interpreting insights and performance data
  • Excellent communication and presentation skills with the ability to influence stakeholders across markets
  • Ability to manage multiple initiatives in a fast-moving environment
  • Comfort working with ambiguity and differing market requirements
  • Fluency in English; Polish or a Baltic language is advantageous
  • Relocation support is not provided
  • Expected travel: 0%–25%

Benefits

  • Medical, financial, and other benefits vary by position
  • Responsibility for brand activation across several dynamic markets
  • Collaboration with CCH and internal business partners across Poland and the Baltics
  • Opportunity to develop expertise in portfolio activation, commercial partnership, and mult||||market execution
  • Potential progression toward Director-level roles with broader portfolio responsibility

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