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Senior Manager, Brand Management — Poland and Baltics
Lead local brand strategy, campaign activation, innovation launches, and performance management for Poland and the Baltic markets. Coordinate agencies and cross-functional partners to adapt Coca-Cola brand initiatives for local consumers and commercial priorities.
विवरण
- Localize central brand strategies, creative materials, IMX toolkits, and innovation into activation plans for Poland and the Baltics
- Deliver campaigns across digital, social, experiential, shopper, and in-store channels
- Maintain consistent, high-quality brand execution in line with visual identity standards and governance
- Convert global and operating-unit brand frameworks into practical local activation calendars
- Refine messaging, content, and claims using local consumer insights and cultural context
- Coordinate with bottlers and customer channels across Poland, Lithuania, Latvia, and Estonia
- Lead market readiness and launch delivery for centrally developed innovations across categories
- Coordinate preparation with packaging, supply chain, revenue growth management, shopper, and customer activation teams
- Measure post-launch results and communicate learnings to central and local stakeholders
- Partner with the local network to ensure brand plans support commercial priorities and can be executed across markets
- Track brand KPIs including volume, net revenue, gross profit, market share, brand health, distribution, and media performance
- Evaluate activations after launch and propose improvements
- Contribute to business reviews, step-backs, and cluster performance routines
- Manage ongoing collaboration with creative, digital, shopper, and activation agencies
- Develop briefs and provide feedback so adapted assets and executions meet their objectives
- Coordinate the timely delivery of materials across Poland and the Baltics
- Work independently with accountability and provide recommendations to the Director
- Influence stakeholders across countries and collaborate proactively within the Poland and Baltics brand organization
आवश्यकताएँ
- Bachelor’s degree in marketing, business, or a related discipline
- Six to eight years of experience in brand management, consumer marketing, or FMCG
- Experience adapting centrally developed campaigns and innovations for local markets
- Strong knowledge of brand building, consumer behavior, and multichannel activation
- Demonstrated ability to work with bottlers, commercial teams, agencies, and cross-functional partners
- Strong analytical and strategic execution skills, including interpreting insights and performance data
- Excellent communication and presentation skills with the ability to influence stakeholders across markets
- Ability to manage multiple initiatives in a fast-moving environment
- Comfort working with ambiguity and differing market requirements
- Fluency in English; Polish or a Baltic language is advantageous
- Relocation support is not provided
- Expected travel: 0%–25%
लाभ
- Medical, financial, and other benefits vary by position
- Responsibility for brand activation across several dynamic markets
- Collaboration with CCH and internal business partners across Poland and the Baltics
- Opportunity to develop expertise in portfolio activation, commercial partnership, and mult||||market execution
- Potential progression toward Director-level roles with broader portfolio responsibility
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