Broadridge
Broadridge
Broadridge develops technology and operational solutions for the financial services industry. Its platform and services support asset managers, institutional investors, and other financial organizations with capital markets operations, investor and customer communications, data management, analytics, portfolio administration, regulatory processes, and operational risk. The company also serves adjacent sectors including consumer finance, insurance, and telecommunications, helping organizations coordinate complex information flows, improve oversight, and run essential business processes more efficiently.

Senior Director, Marketing Technology Program Management and Enablement

Lead Broadridge’s marketing technology programs by connecting financial-services marketing, data, and analytics priorities to scalable delivery. Drive cross-functional execution, user enablement, adoption, and insights activation.

Description

  • Build program management and enablement practices that turn technology, data, and analytics priorities into scalable capabilities
  • Connect marketing stakeholders, platform owners, vendors, and delivery teams to maintain alignment
  • Convert roadmap priorities and business objectives into plans covering requirements, milestones, dependencies, risks, and readiness
  • Manage intake, evaluation, and planning for marketing technology requests
  • Develop recommendations and delivery considerations for prioritization decisions
  • Define business requirements, user stories, acceptance criteria, and success measures
  • Coordinate cross-functional work from planning through testing and launch
  • Track progress, decisions, risks, dependencies, and critical-path actions
  • Coordinate post-launch support while capturing issues, user feedback, and improvement opportunities
  • Manage vendor and implementation-partner commitments, dependencies, decisions, and deliverables
  • Create adoption experiences for platforms, workflows, data products, reporting tools, and governance practices
  • Turn reports, metrics, dashboards, and self-service tools into practical marketing use cases
  • Promote data and analytics literacy across the marketing organization
  • Build feedback loops that feed insights into intake and planning
  • Monitor adoption and value measures such as active usage, feature adoption, and license utilization
  • Advance enablement experiences, community engagement, launch practices, and adoption strategies

Requirements

  • At least five years of experience in technology program management, marketing technology enablement, or a related discipline
  • Background coordinating complex initiatives across multiple technology and business functions
  • Experience delivering and driving adoption of marketing technology, including automation, content management, workflow, digital activation, reporting, data, and analytics solutions
  • Ability to turn business needs into requirements, user stories, acceptance criteria, implementation plans, and success measures
  • Experience guiding initiatives through planning, design, development, user acceptance testing, launch readiness, deployment, and post-launch support
  • Experience creating, delivering, and measuring enablement and change-management programs for business users
  • Experience helping users adopt and apply reporting, dashboards, analytics, or self-service data tools
  • Working knowledge of Agile and waterfall program and project delivery methods
  • Strong facilitation, stakeholder communication, writing, and presentation abilities
  • Ability to make complex technology concepts clear and actionable
  • Ability to build trusted partnerships, influence and align cross-functional stakeholders, and sustain progress across competing priorities

Benefits

  • Eligibility for bonus compensation
  • Comprehensive benefits offerings
  • Equal employment opportunity
  • Reasonable accommodations throughout the application and hiring process

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