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Truist
Truist
H1B Visa SponsorB2BBankingFinance
Truist is a financial services company serving customers through branch banking, commercial banking, corporate and institutional banking, mortgage lending, and consumer lending. Its work spans the needs of individuals, businesses, and institutions, with a stated focus on care, diversity, inclusion, and community impact. Truist offers career opportunities across its banking and finance operations and highlights employee development, workplace equity, and resources that support wellbeing.
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Senior Content Strategist at Truist Raleigh NC On-site

Senior Content Strategist responsible for Truist’s banking content strategy and brand voice. Develops research-driven marketing communications across digital and client-facing channels.

USUnited StatesNCNorth CarolinaOn-siteFull-timeSeniorEnglish RequiredContent Manager

Description

  • Develop content for client marketing communications and experience channels
  • Maintain and strengthen the Truist brand voice
  • Partner with digital product owners, designers, marketers, business-line teams, and other stakeholders
  • Build and execute content strategies that support business objectives
  • Perform user research, content audits, gap analyses, competitor research, and SEO keyword research
  • Write, edit, and deliver research- and data-informed content for websites, applications, emails, videos, whitepapers, social media, advertising, brochures, direct mail, and other client communications
  • Apply Truist voice and messaging standards through writing, peer reviews, agency collaboration, training, education, and paired writing with subject matter experts
  • Oversee content delivery and upkeep, including editorial calendars, style guides, taxonomies, and copy documentation
  • Monitor content usage, trends, and conversion results

Requirements

  • Bachelor’s degree in marketing, communications, business administration, English, or a related field, or equivalent education and relevant training
  • Five years of related experience, or an equivalent combination of education and experience
  • Deep understanding of content marketing and marketing principles, practices, theories, and methodologies
  • Experience managing projects or leading project workstreams
  • Understanding of the industry’s competitive environment and the factors that distinguish Truist from its competitors
  • Ability to interpret and communicate complex information to diverse audiences while building stakeholder alignment
  • Ability to guide, coach, and mentor experienced team members
  • Fluency with Excel and PowerPoint
  • Fluency in English is required
  • Ability to work all scheduled hours, including overtime when business needs require it
  • Ability to operate standard office equipment, including a PC keyboard and mouse, copiers, fax machines, and printers
  • Preferred: strong writing and editing capabilities, including copywriting, copyediting, technical writing, wordsmithing, and adapting voice and tone
  • Preferred: strong communication and presentation skills
  • Preferred: five years of digital content experience spanning websites, email, and applications
  • Preferred: technical proficiency with content management systems, Microsoft Suite, Adobe Creative Suite, and HTML
  • Preferred: experience in a financial institution

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • Accidental death and dismemberment coverage
  • Tax-advantaged savings accounts
  • 401(k) plan
  • At least 10 vacation days during the first year of employment, prorated according to hire date and full-time or part-time status
  • 10 sick days, prorated
  • Paid holidays
  • Defined benefit pension plan, depending on position and division
  • Restricted stock units, depending on position and division
  • Deferred compensation plan, depending on position and division

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