Truist एक वित्तीय सेवा कंपनी है, जो शाखा बैंकिंग, वाणिज्यिक बैंकिंग, कॉर्पोरेट और संस्थागत बैंकिंग, बंधक ऋण तथा उपभोक्ता ऋण के माध्यम से ग्राहकों की सेवा करती है। इसका काम व्यक्तियों, व्यवसायों और संस्थानों की वित्तीय जरूरतों को पूरा करता है और कंपनी देखभाल, विविधता, समावेशन तथा समुदाय पर प्रभाव पर ध्यान केंद्रित करती है। Truist अपनी बैंकिंग और वित्तीय सेवाओं से जुड़ी गतिविधियों में करियर के अवसर प्रदान करती है तथा कर्मचारी विकास, कार्यस्थल में समानता और कल्याण को समर्थन देने वाले संसाधनों को महत्व देती है।
Senior Content Strategist at Truist Raleigh NC On-site
Senior Content Strategist responsible for Truist’s banking content strategy and brand voice. Develops research-driven marketing communications across digital and client-facing channels.
विवरण
- Develop content for client marketing communications and experience channels
- Maintain and strengthen the Truist brand voice
- Partner with digital product owners, designers, marketers, business-line teams, and other stakeholders
- Build and execute content strategies that support business objectives
- Perform user research, content audits, gap analyses, competitor research, and SEO keyword research
- Write, edit, and deliver research- and data-informed content for websites, applications, emails, videos, whitepapers, social media, advertising, brochures, direct mail, and other client communications
- Apply Truist voice and messaging standards through writing, peer reviews, agency collaboration, training, education, and paired writing with subject matter experts
- Oversee content delivery and upkeep, including editorial calendars, style guides, taxonomies, and copy documentation
- Monitor content usage, trends, and conversion results
आवश्यकताएँ
- Bachelor’s degree in marketing, communications, business administration, English, or a related field, or equivalent education and relevant training
- Five years of related experience, or an equivalent combination of education and experience
- Deep understanding of content marketing and marketing principles, practices, theories, and methodologies
- Experience managing projects or leading project workstreams
- Understanding of the industry’s competitive environment and the factors that distinguish Truist from its competitors
- Ability to interpret and communicate complex information to diverse audiences while building stakeholder alignment
- Ability to guide, coach, and mentor experienced team members
- Fluency with Excel and PowerPoint
- Fluency in English is required
- Ability to work all scheduled hours, including overtime when business needs require it
- Ability to operate standard office equipment, including a PC keyboard and mouse, copiers, fax machines, and printers
- Preferred: strong writing and editing capabilities, including copywriting, copyediting, technical writing, wordsmithing, and adapting voice and tone
- Preferred: strong communication and presentation skills
- Preferred: five years of digital content experience spanning websites, email, and applications
- Preferred: technical proficiency with content management systems, Microsoft Suite, Adobe Creative Suite, and HTML
- Preferred: experience in a financial institution
लाभ
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-advantaged savings accounts
- 401(k) plan
- At least 10 vacation days during the first year of employment, prorated according to hire date and full-time or part-time status
- 10 sick days, prorated
- Paid holidays
- Defined benefit pension plan, depending on position and division
- Restricted stock units, depending on position and division
- Deferred compensation plan, depending on position and division