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Optro
Optro
501 – 1,000 Employees
Artificial IntelligenceComplianceSaaS
Optro is an enterprise software company, formerly known as AuditBoard, that develops an AI-powered governance, risk, and compliance (GRC) platform for large and regulated organizations. Its cloud-based software brings together audit management, controls, risk assessments, third-party risk, and compliance frameworks, helping teams centralize evidence, identify control failures, and automate assurance workflows. Optro combines SaaS with domain-trained artificial intelligence to support more continuous, proactive risk oversight.
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Marketing Operations Manager — Canada Remote

Own and improve Marketo, Salesforce, and marketing automation for Optro’s AI-powered GRC Intelligence Platform. Lead campaign operations, routing, attribution, and marketing data quality.

CACanada
$102,000 – $140,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredMarketing Operations

Description

  • Own the marketing technology stack hands-on, including Marketo and its connected tools
  • Configure, maintain, assess, optimise, and recommend marketing technology solutions
  • Manage lead lifecycle processes, scoring, nurture architecture, and operational campaigns
  • Oversee program performance, resolve operational gaps, redesign logic, and create reusable modular programs
  • Diagnose and resolve sync issues, routing problems, field mapping discrepancies, and webinar or event integrations
  • Manage email segmentation, personalisation, dynamic content, deliverability, sending controls, frequency limits, suppressions, and audience conflicts
  • Establish UTM conventions, campaign and channel taxonomies, attribution systems, and accurate campaign reporting data
  • Protect data quality through hygiene processes, deduplication, normalisation, enrichment, and record removal
  • Create and maintain documentation and operating standards for processes, systems, programs, tools, and workflows
  • Collaborate with Demand Gen, Events, and Sales to convert business goals into system execution and prioritise requests
  • Manage the external execution agency by defining requirements, standards, and quality expectations
  • Support team development through mentoring as the function expands
  • Advance governed AI automation for scoring, segmentation, quality assurance, and repetitive operational work

Requirements

  • At least five years of marketing operations experience, preferably in B2B SaaS
  • Marketo Certified Expert or Adobe Certified Expert—Marketo Engage certification, or equivalent practical experience
  • Extensive hands-on experience with Marketo
  • Strong working knowledge of Salesforce, including its data model and integration with Marketo
  • Demonstrated experience owning and substantially improving a production lead lifecycle and scoring model
  • Experience building and maintaining tracking and attribution infrastructure
  • Solid email operations experience covering segmentation, personalisation logic, nurture programs, deliverability, and sender reputation
  • Ability to work independently as the sole or senior technical owner of a marketing automation instance
  • Knowledge of GDPR and CCPA is preferred
  • Experience managing an agency and mentoring a team is preferred
  • Familiarity with webinar, ABM, enrichment, and modular email development platforms is preferred
  • Able to work remotely from Canada, with a preference for the Eastern Time Zone
  • Available for travel of less than 10%, typically once or twice per year; background check required
  • Background check required

Benefits

  • A USD 200 monthly allowance for products or services that improve your quality of life
  • Comprehensive employee health and life insurance
  • Competitive salary and bonus program
  • Statutory vacation plus flexible vacation time
  • Paid time off for birthdays and volunteering
  • Employee resource groups
  • Opportunities to attend team and company-wide gatherings
  • Remote work arrangement

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