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CEO Life Corp
CEO Life Corp
11 – 50 Employees
ConsultingEducationMarketing
CEO Life Corp is a private leadership community serving CEOs and founders through curated, in-person chapters in major cities. Its work combines peer connection, shared learning, leadership development, and purposeful giving, with recurring gatherings designed around trust, presence, and long-term relationships. The organization also helps launch new chapters through its Founding 20 model and connects members through local and national executive networks. Its profile spans consulting, marketing, and education, reflecting a focus on helping leaders grow personally, professionally, and collectively.
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Chief Marketing Officer, Performance Marketing — CEO Life (Remote)

Lead CEO Life’s scalable performance-marketing engine for locally operated executive communities. Drive qualified appointments and the target of 20 new members per month for each chapter.

USUnited States
$150,000 – $250,000 / year
RemoteFull-timeLeadEnglish RequiredChief Marketing Officer

Description

  • Lead CEO Life’s chapter-level marketing strategy and Road to 20 operating system
  • Create tailored marketing plans for each chapter using market conditions, demographics, membership profiles, maturity, historical results and acquisition channels
  • Build a reliable acquisition engine producing approximately 6–10 qualified appointments per business day for each chapter
  • Manage paid acquisition across Meta, Instagram, LinkedIn and emerging platforms
  • Own campaign structure, audiences, targeting, creative, offers, messaging, retargeting, budgets, testing and optimization
  • Design and continually improve the prospective-member journey from advertising through interview
  • Develop landing pages, application flows, lead-nurturing programs, SMS and email sequences, appointment reminders and retargeting campaigns
  • Set creative direction across ad concepts, copy, video concepts, social content, landing pages, email, SMS and campaign positioning
  • Recruit, train, manage and develop a team of Marketing Managers
  • Create SOPs, playbooks, dashboards, KPIs, reporting processes, QA standards, campaign templates, testing protocols and performance reviews
  • Define communication and reporting structures for Corporate Marketing, Marketing Managers and Chapter Partners
  • Identify underperforming chapters, communicate solutions and lead corrective actions
  • Develop a centralized command center for chapter marketing performance
  • Build dashboards and scorecards covering spend, leads, appointments, show rates, conversion, members, CAC, revenue and ROI
  • Use performance data to make rapid decisions and scale successful campaigns across markets
  • Achieve the primary target of 20 new members per month per chapter while managing related appointment, CAC, budget and performance targets

Requirements

  • Substantial experience building and scaling performance-based customer acquisition systems
  • Strong command of paid media, funnels, creative, copy, CRM, automation, analytics and sales conversion
  • Proven ability to manage substantial advertising budgets across multiple markets or business units simultaneously
  • Able to analyze performance in enough depth to challenge agencies, media buyers, copywriters and Marketing Managers
  • Experience marketing to CEOs, entrepreneurs, executives, affluent consumers, professional services, memberships, franchises, multi-location companies or high-ticket offerings is highly valuable
  • Highly analytical, exceptionally organized and decisive
  • Comfortable working with accountability while leading a rapidly growing team
  • Effective in a startup and fast-paced operating environment
  • No specific educational credential is stated

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