Scale Army Careers
Scale Army Careers
Scale Army Careers este un serviciu de recrutare și plasare a talentelor, axat în primul rând pe munca la distanță, care conectează profesioniști cu experiență în marketing, vânzări și domeniul tehnic din regiuni precum America Latină și Africa cu companii cu ritm rapid de creștere din Statele Unite. Echipa sa gestionează verificarea candidaților, de la aplicații și interviuri video până la evaluări realizate acasă, și sprijină aspectele administrative ale plasării prin coordonarea contractelor și plăților. Profesioniștii selectați lucrează direct cu companiile cliente în roluri de la distanță cu normă întreagă, beneficiind de integrare și îndrumare continuă pe parcursul colaborării.

Growth Marketing Manager (Remote, Egypt)

Lead paid and organic B2B acquisition for a U.S.-based HR and staffing firm. Improve campaigns, conversion funnels, analytics, and consultation bookings.

Descriere

  • Create, launch, and refine lead-generation campaigns for employer-client acquisition, initially focusing on Meta platforms such as Facebook and Instagram.
  • Build campaign strategies around priority services, target client segments, offers, and consultation-driven calls to action.
  • Experiment with audiences, messaging, creative, placements, budgets, and campaign structures to improve lead quality and lower cost per lead.
  • Assess and recommend LinkedIn, Google, and other paid channels according to performance and business objectives.
  • Create an integrated growth strategy spanning paid media, organic social, landing pages, lead forms, and client follow-up.
  • Review and improve the journey from initial engagement to qualified inquiry or consultation booking.
  • Find ways to strengthen positioning, offers, calls to action, and lead-nurturing activities.
  • Apply performance insights to improve funnels and prioritize client-acquisition initiatives.
  • Own the strategic direction of client-facing Facebook, Instagram, and LinkedIn channels.
  • Prepare monthly campaign plans, content priorities, and creative briefs with the Content Marketing Specialist.
  • Shape content themes using leadership perspectives, service expertise, client stories, and thought-leadership subjects.
  • Coordinate organic content with paid marketing initiatives.
  • Implement and maintain measurement across conversion events, pixels, UTM tracking, CRM handoffs, and reporting dashboards.
  • Monitor marketing expenditure, leads, engagement, conversions, and overall campaign results.
  • Deliver recurring reports covering performance, lessons learned, and recommended actions.
  • Turn marketing data into clear decisions, priorities, and recommendations.
  • Partner with leadership and the Content Marketing Specialist on campaigns, messaging, priorities, and feedback.
  • Set creative direction strategically while relying on others to produce individual marketing assets.
  • Explain marketing results and recommendations clearly to non-technical stakeholders.

Cerințe

  • Applicants must be located in LATAM, Africa, or Eastern Europe.
  • Be available from 9:00 AM to 5:00 PM EST, aligned with the client’s U.S. business hours.
  • Bring at least four years of experience in growth marketing, demand generation, paid media, performance marketing, or a comparable B2B marketing position.
  • Show proven success managing paid social campaigns that generated qualified leads.
  • Experience in B2B, professional services, staffing, HR, consulting, or another trust-based service business is strongly preferred.
  • Have managed campaigns across the B2B client-acquisition funnel.
  • Use marketing performance data to improve campaigns and conversion journeys.
  • Demonstrate strong working knowledge of Meta Ads Manager, including testing, audience targeting, conversion optimization, and lead reporting.
  • Build and optimize lead-generation campaigns focused on qualified inquiries and consultation bookings.
  • Have experience with tracking tools, Google Analytics, CRM platforms, dashboards, and conversion-event configuration.
  • Implement and manage pixels, UTM parameters, conversion events, and CRM handoffs.
  • Apply strong analytical skills to convert campaign data into clear decisions and recommendations.
  • Connect paid media, organic social, landing pages, lead forms, and follow-up processes within an integrated growth strategy.
  • Develop campaign plans, content priorities, and creative briefs.
  • Provide creative direction while working with content and leadership teams.
  • Be highly organized and able to advance marketing initiatives independently.
  • Submit a resume in English and PDF format.
  • Complete the application form and record a video demonstrating relevant skills.
  • Submit the video using the same email address as the application.

Beneficii

  • Work fully remotely.
  • Work 30 hours per week.
  • Own a meaningful growth function within an established HR and staffing firm.
  • Help shape the company’s marketing engine.
  • Collaborate directly with leadership.
  • Deliver measurable impact by connecting marketing activity with qualified employer inquiries and consultation bookings.

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