Nubank ir Brazīlijas finanšu tehnoloģiju un digitālās banku darbības uzņēmums, kas patērētājiem un uzņēmumiem nodrošina finanšu pakalpojumus, izmantojot uz mobilajām ierīcēm orientētu platformu. Tā produktu klāstā ietilpst bezmaksas kredītkartes, digitālie norēķinu un krājkonti, tūlītēji maksājumi un pārskaitījumi, privātpersonu aizdevumi, uzņēmumu banku pakalpojumi, ko nodrošina Nu Empresas, uzkrājumu funkcijas ar nosaukumu Caixinhas, kā arī Nu Asset ieguldījumu pakalpojumi. Nubank digitālās banku darbības pieredzes ietvaros pievērš uzmanību arī kontu drošībai un klientu atbalstam. Uzņēmums darbojas Brazīlijā un citos tirgos, kas saistīti ar Nu México, Nu Colombia un Nu Global, apkalpojot gan privātpersonas, gan uzņēmumus.
Global Head of Brand and Creative at Nubank (Hybrid)
Lead Nubank’s global brand and creative direction across markets. Shape brand foundations, creative talent systems, AI-enabled workflows, campaigns, and agency production.
Apraksts
- Define Nubank’s global creative and brand standards
- Lead the end-to-end expression of Nubank’s brand across markets
- Develop the creative job family, including leveling, career paths, and seniority frameworks
- Establish and uphold global hiring standards for creative talent
- Recruit senior creative leaders and mentor existing talent, especially in Brazil
- Create scalable creative tools and workflows, including AI-assisted solutions
- Lead structured, content-led creative reviews and governance practices
- Expand creative work beyond format-led advertising into earned media and compelling content
- Direct the brand refresh, sonic identity, institutional design system, and company-wide brand presence
- Oversee creative output across campaigns, social media, influencer marketing, and marketing activations
- Develop in-house production capabilities and manage external creative agencies
Prasības
- At least 10 years of experience in creative or brand leadership
- Demonstrated success establishing standards across multiple markets or business units
- Experience building creative infrastructure, including career ladders, review processes, and hiring standards
- Background as an agency or in-house creative director
- Strong agency-side creative leadership experience is advantageous
- Fintech or financial services experience is useful but not required
- A clear perspective on how AI tools affect the economics of creative production at scale
- Strong interest in building with AI tools
- Ability to work effectively in a matrixed, multi-market organization
- Experience developing junior and mid-level creatives into senior professionals
- Hands-on coaching skills for turning raw creative ability into polished execution
- Strong systems-thinking approach
- Ability to create leveling, tooling, and governance frameworks
- Comfort collaborating across English- and Portuguese-speaking teams
Priekšrocības
- Hybrid work arrangement requiring onsite work two to three days per week
- Recruitment evaluation is supported by artificial intelligence-enabled tools, while final decisions are made by human reviewers