Bully Pulpit International ir uz rezultātiem vērsta aģentūra, kas darbojas uzņēmējdarbības, politikas un sabiedriskās politikas jomā. Tās komandas apvieno datus, tehnoloģijas, stratēģisko komunikāciju un radošo darbu, lai palīdzētu organizācijām veidot uzticamus zīmolus, pārveidot uzņēmumus, ietekmēt tirgus un veidot sabiedrisko politiku. Uzņēmums atbalsta auditoriju attīstību, ziņojumu testēšanu, satura veidošanu un kampaņu stratēģijas izstrādi. Tā darbs ietver arī dezinformācijas problēmas risināšanu un pārmaiņu izpēti sportā. Pateicoties saiknei ar Seven Hills un Message House, BPI paplašina savas iespējas arī Apvienotajā Karalistē un specializētu atziņu jomā.
Associate Director of Media Planning
Lead data-informed media planning and campaign delivery at Bully Pulpit International, a global public affairs agency. Guide client strategy, campaign optimization, team workflows, and the development of paid media talent.
Apraksts
- Shape team priorities and explain departmental goals and their strategic value to the broader media team.
- Help define the agency’s approach to media strategy, emerging tactics, and technical execution.
- Research media, industries, and companies to inform accurate, innovative advertising and marketing plans.
- Manage mid-spend clients and campaigns independently from launch through completion.
- Present media strategies, campaign results, and performance insights to clients.
- Create data-informed media plans tailored to client and campaign objectives.
- Work with Client and Account Leads to align deliverables with broader strategic plans.
- Direct campaign implementation and management across digital and traditional channels.
- Oversee campaign delivery, optimization, and analysis, including negotiations and contracts with partners.
- Refine processes to improve cross-team communication and reliable execution of media plans.
- Build working relationships with clients and internal teams, including Buying, Marketing Analytics, and Insights.
- Find workflow and operational improvements, partnering with Planning Directors to develop scalable solutions.
- Recruit, retain, and develop paid media staff through management, mentoring, and structured training.
- Coach junior and mid-level planners in campaign management, analytical thinking, and client communication.
Prasības
- 6–9 years of relevant experience in digital media strategy, planning, and direct IO buying; agency experience is preferred.
- Demonstrated ability to independently manage campaigns for corporate reputation, public affairs, or political clients.
- Enthusiasm for Democratic and progressive politics.
- Interest in working with nonprofit, advocacy, and corporate social impact clients, as well as larger corporate reputation accounts.
- Strong analytical thinking skills.
- Hands-on experience with media consumption tools such as GWI and Comscore.
- Experience using business intelligence or dashboard tools such as Datorama, Google Analytics, or Tableau.
- Ability to quickly learn new digital systems, emerging media technologies, and specialized proprietary tools.
- Expert proficiency in Microsoft Excel and Google Sheets for budget tracking, performance analysis, and data manipulation.
- Excellent organization and close attention to detail.
- Ability to manage multiple high-stakes projects at once.
- Able to work independently, think strategically, solve complex problems creatively, and expand leadership responsibilities quickly in a fast-paced environment.
Priekšrocības
- Company-paid medical, dental, and vision coverage.
- 401(k) plan with an employer match of up to 4%.
- Generous vacation time.
- $50 monthly phone reimbursement.
- Unlimited sick leave.
- 16 weeks of paid leave for new parents.
- Employee wellness support.
- Support for a diverse workforce.