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Senior B2B Paid Advertising Strategist (Remote in Colombia)
Lead paid media strategy, optimization, and measurement for Power Digital Marketing’s AI-native growth marketing clients. Manage major advertising channels, client relationships, strategic recommendations, and junior talent development.
Сипаттама
- Lead performance marketing strategy and execution across major client accounts
- Perform detailed quality assurance to prevent errors that could affect client revenue
- Monitor budget pacing and recommend budget adjustments when needed
- Develop proactive strategic recommendations for assigned advertising channels
- Analyze campaign data and client-specific sources of truth, including MMTs, to produce actionable insights and recommendations
- Maintain client testing roadmaps and manage related next steps
- Apply advanced expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices
- Communicate effectively with clients and internal teams
- Lead strategic discussions about media buying, performance opportunities, and optimization plans
- Escalate performance risks at an early stage
- Act as a strategic leader within the department and account teams
- Complete new business appraisals for the paid advertising product as needed
- Coach junior team members and participate in team ceremonies
- Implement recommendations from the solutions roadmap
- Use AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies into daily work
Талаптар
- 4–5 years of digital marketing experience, including at least 3 years in an agency environment
- At least 3–4 years of hands-on experience managing two or more paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising networks
- Experience in bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimization
- Proficiency with Google and Microsoft Office suites
- Proficiency with Google Analytics
- Expert understanding of funnel marketing and the role of paid media within the marketing funnel
- Ability to derive meaningful insights from marketing data
- Strong written and verbal communication skills
- Strong organizational and project management abilities
- Self-motivated approach and strong desire to succeed
- Excellent interpersonal skills
- Confidence presenting to and communicating with clients
- Strong work ethic and ability to learn quickly and independently
- Interest in building a long-term relationship with a growing company
- High dependability, self-direction, energy, positive attitude, and effective organization and time management
- Advanced spoken and written English proficiency is required
Артықшылықтар
- Base salary with commission opportunities
- Prepaid medicine plan
- 15 paid vacation days (PTO) annually
- Up to four hours per quarter of paid Volunteer Time Off (VTO) for philanthropic activities
- Flexible work environment with fully remote, in-office, and hybrid options
- One-time 400,000 COP work-from-home stipend added automatically to the first paycheck
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays and two mental health recharge days annually
- Legal benefits including Prima and Cesantías
- Paid social security
- Extensive opportunities for growth and leadership within a rapidly growing firm
- Ongoing personal and professional development programs, including Hedgehog and Vital 5s
- Quarterly awards with prize money and recognition for outstanding performance
- Opportunities to participate in company diversity, equity, and inclusion initiatives