Nihon Kohden America
Nihon Kohden America
Nihon Kohden America develops and supplies medical technology and clinical IT solutions for healthcare organizations. Its portfolio includes Life Scope® patient monitors and other tools designed to support hospital operations, clinical data integration, resource coordination, and care delivery across multiple specialties. The company combines healthcare expertise with manufacturing and technology capabilities to help providers make informed decisions and deliver more efficient patient care.

Vice President of Marketing, Medical Devices

Lead Defibtech’s medical-device portfolio strategy, product lifecycle, and launches. Direct downstream marketing, commercial enablement, and customer service.

Description

  • Own Defibtech’s product strategy and portfolio across upstream and downstream marketing.
  • Provide executive leadership for the Customer Service function.
  • Set strategic direction, investment priorities, and multi-year roadmaps for the global product portfolio.
  • Identify global market opportunities and define customer, clinical, patient, and business needs.
  • Evaluate portfolio gaps and opportunities, including development, partnerships, licensing, and acquisitions.
  • Oversee the full product lifecycle from concept and development through launch, growth, maturity, and sunset.
  • Build product development and decision-making processes covering business cases, stage-gate reviews, executive approvals, and accountability.
  • Collaborate with Engineering, Operations, Quality and Regulatory Affairs, Service, Commercial Operations, regional business teams, and the Medical Advisory Board.
  • Gather and apply customer, clinical, market, competitive, and product-performance insights.
  • Create pre-launch marketing plans, product positioning, launch strategies, and commercial infrastructure.
  • Lead product launches across positioning, messaging, sales tools, promotional materials, campaigns, digital content, customer communications, and market-development programs.
  • Support sales growth, distributor engagement, competitive positioning, market development, and customer retention.
  • Track market performance, competitive activity, customer feedback, and campaign effectiveness, adapting strategies as needed.
  • Ensure marketing materials, communications, and activities are accurate, consistent, compliant, and aligned with brand standards.
  • Set Customer Service strategy, goals, performance measures, and operating processes.
  • Use customer inquiries, feedback, and service trends to improve products, processes, training, communications, and customer experience.
  • Foster a customer-focused culture that strengthens satisfaction, loyalty, retention, and business growth.
  • Contribute to Executive Committee planning for short- and long-term business priorities and address immediate business issues.
  • Provide functional leadership in company decisions and advance Defibtech’s mission, vision, and strategy.
  • Define goals and objectives and deliver continuous performance feedback.
  • Promote ethics, compliance, employee engagement, learning, coaching, and timely feedback.
  • Manage employees in line with company policies and applicable laws.
  • Drive continuous improvement and compliance with FDA, quality, safety, and other applicable requirements.

Requirements

  • Bachelor’s degree plus at least 10 years of progressive, relevant management experience, or an equivalent combination of education, experience, and training.
  • An advanced degree is preferred.
  • Hands-on experience in the medical-device industry is required.
  • Demonstrated success building and managing high-performing, accountable teams that meet or exceed expectations.
  • Strong work ethic with the ability to operate independently and lead effectively.
  • Ability to manage and prioritize multiple projects and initiatives.
  • Strong business acumen.
  • Ability to build and maintain professional and personal relationships with business partners, customers, employees, and peers.
  • Exceptional communication, analytical, team-building, and leadership capabilities.
  • Willingness and ability to travel up to 50%, including domestic and international travel.
  • Ability to perform sedentary work, regularly sit at a desk and use a computer, stand and walk briefly, and lift up to 10 pounds.
  • Commitment to applicable laws, regulations, standards, sound business practices, and company procedures, including FDA and Quality Management Systems Regulations.
  • Adherence to company ethics and compliance policies.

Benefits

  • Core health coverage.
  • Company-paid disability and life insurance.
  • 401(k) plan with company matching contributions.
  • Company-sponsored gatherings.
  • Generous paid time off.
  • Flexible work arrangements for managing time and responsibilities.
  • Donation programs.
  • Paid time off for volunteer activities.

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