Nihon Kohden America dezvoltă și furnizează tehnologii medicale și soluții IT clinice pentru organizații din domeniul sănătății. Portofoliul său include monitoarele pentru pacienți Life Scope® și alte instrumente concepute pentru a sprijini operațiunile spitalicești, integrarea datelor clinice, coordonarea resurselor și furnizarea de îngrijiri în mai multe specialități. Compania îmbină expertiza în domeniul sănătății cu capacități de producție și tehnologie pentru a ajuta furnizorii să ia decizii informate și să ofere îngrijiri mai eficiente pacienților.
Vice President of Marketing, Medical Devices
Lead Defibtech’s medical-device portfolio strategy, product lifecycle, and launches. Direct downstream marketing, commercial enablement, and customer service.
Statele Unite ale Americii200.000 $ – 300.000 $ / an
La sediuNormă întreagăLiderLimbă Obligatorie: englezăVicepreședinteDescriere
- Own Defibtech’s product strategy and portfolio across upstream and downstream marketing.
- Provide executive leadership for the Customer Service function.
- Set strategic direction, investment priorities, and multi-year roadmaps for the global product portfolio.
- Identify global market opportunities and define customer, clinical, patient, and business needs.
- Evaluate portfolio gaps and opportunities, including development, partnerships, licensing, and acquisitions.
- Oversee the full product lifecycle from concept and development through launch, growth, maturity, and sunset.
- Build product development and decision-making processes covering business cases, stage-gate reviews, executive approvals, and accountability.
- Collaborate with Engineering, Operations, Quality and Regulatory Affairs, Service, Commercial Operations, regional business teams, and the Medical Advisory Board.
- Gather and apply customer, clinical, market, competitive, and product-performance insights.
- Create pre-launch marketing plans, product positioning, launch strategies, and commercial infrastructure.
- Lead product launches across positioning, messaging, sales tools, promotional materials, campaigns, digital content, customer communications, and market-development programs.
- Support sales growth, distributor engagement, competitive positioning, market development, and customer retention.
- Track market performance, competitive activity, customer feedback, and campaign effectiveness, adapting strategies as needed.
- Ensure marketing materials, communications, and activities are accurate, consistent, compliant, and aligned with brand standards.
- Set Customer Service strategy, goals, performance measures, and operating processes.
- Use customer inquiries, feedback, and service trends to improve products, processes, training, communications, and customer experience.
- Foster a customer-focused culture that strengthens satisfaction, loyalty, retention, and business growth.
- Contribute to Executive Committee planning for short- and long-term business priorities and address immediate business issues.
- Provide functional leadership in company decisions and advance Defibtech’s mission, vision, and strategy.
- Define goals and objectives and deliver continuous performance feedback.
- Promote ethics, compliance, employee engagement, learning, coaching, and timely feedback.
- Manage employees in line with company policies and applicable laws.
- Drive continuous improvement and compliance with FDA, quality, safety, and other applicable requirements.
Cerințe
- Bachelor’s degree plus at least 10 years of progressive, relevant management experience, or an equivalent combination of education, experience, and training.
- An advanced degree is preferred.
- Hands-on experience in the medical-device industry is required.
- Demonstrated success building and managing high-performing, accountable teams that meet or exceed expectations.
- Strong work ethic with the ability to operate independently and lead effectively.
- Ability to manage and prioritize multiple projects and initiatives.
- Strong business acumen.
- Ability to build and maintain professional and personal relationships with business partners, customers, employees, and peers.
- Exceptional communication, analytical, team-building, and leadership capabilities.
- Willingness and ability to travel up to 50%, including domestic and international travel.
- Ability to perform sedentary work, regularly sit at a desk and use a computer, stand and walk briefly, and lift up to 10 pounds.
- Commitment to applicable laws, regulations, standards, sound business practices, and company procedures, including FDA and Quality Management Systems Regulations.
- Adherence to company ethics and compliance policies.
Beneficii
- Core health coverage.
- Company-paid disability and life insurance.
- 401(k) plan with company matching contributions.
- Company-sponsored gatherings.
- Generous paid time off.
- Flexible work arrangements for managing time and responsibilities.
- Donation programs.
- Paid time off for volunteer activities.