Jacuzzi Group
Jacuzzi Group
1,001 – 5,000 Employees
ConstructionHospitalityManufacturing
Jacuzzi Group is a manufacturer serving the wellness, hydrotherapy, construction, and hospitality markets. Founded in 1956, the company develops hot tubs, swim spas, saunas, and bathroom fixtures designed for residential and commercial environments. Its product portfolio combines hydrotherapy and high-performance swim experiences with connected and energy-conscious features such as the SmartTub® system, alongside newer wellness technologies including infrared and red light therapy. Jacuzzi Group continues to build on its long-standing expertise in water-based relaxation, recovery, and recreational products.

Field Marketing Event Manager

Lead Jacuzzi Bath Remodel’s field marketing team and retail partnerships to grow leads and revenue nationwide. Coach event staff, improve store performance, and present results and growth plans.

Description

  • Oversee the Field Marketing Event team and retail partnerships with Lowe’s, Sam’s Club, BJ’s, and Costco.
  • Recruit, interview, and hire Field Marketing Representatives.
  • Track applications in an ATS, build candidate pipelines, encourage referrals, and source talent in the field.
  • Create and deliver onboarding and training on product knowledge, lead generation, and Jacuzzi standards.
  • Coach representatives through training, store visits, and individual meetings.
  • Plan schedules and store coverage to increase lead generation.
  • Set and track KPIs for leads, lead quality, demonstrations, store coverage, and event results.
  • Assess team performance and turn trends into coaching plans, training topics, event changes, and staffing decisions.
  • Build relationships with big-box retail locations, store managers, department leads, and associates.
  • Oversee store performance across the assigned territory and meet weekly and monthly lead-generation targets.
  • Create and deliver product knowledge and lead-generation training for store associates.
  • Identify stores that are underperforming and plan interventions through training, staffing, merchandising, and event support.
  • Work with Sales, Marketing, Operations, and Installation teams to improve lead conversion and customer experience.
  • Forecast and budget field activity, event costs, and staffing based on expected returns.
  • Grow revenue by focusing on stores and events with the strongest returns.
  • Prepare and present weekly, monthly, and quarterly business reviews.
  • Keep CRM and lead management reports accurate to support pipeline visibility and reliable forecasts.

Requirements

  • Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
  • 3–5 years of experience in field or trade marketing, events, retail program management, lead generation, or big-box partnerships.
  • At least 2 years of experience managing and developing a team, including hiring, training, and performance management.
  • A demonstrated record of growing revenue in retail or in-store settings.
  • Strong analytical skills and the ability to interpret lead, sales, and conversion data and communicate business insights.
  • Proficiency with Microsoft Excel and PowerPoint.
  • Familiarity with CRM and lead management platforms such as Salesforce.
  • Excellent written and verbal communication, including presenting to executive-level retail partners.
  • Valid driver’s license and willingness to travel regularly to stores within the assigned territory.
  • Direct experience with The Home Depot, Lowe’s, Sam’s Club, BJ’s, Costco, or another national big-box retailer is highly preferred.
  • Experience in home improvement, home services, or another consultative, lead-driven sales model is preferred.
  • Experience developing event-based or in-store lead-generation programs from the ground up is preferred.

Benefits

  • Paid time off (PTO)
  • 401(k) with employer matching
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health savings account
  • Life insurance
  • Bonus structure

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