Director of Product Marketing - FranklinCovey (Utah Remote)
Lead enterprise B2B product marketing at FranklinCovey, shaping positioning, messaging, and go-to-market strategy. Build a strong team while connecting product, sales, and marketing efforts.
Description
- Direct enterprise B2B product marketing strategy and execution.
- Own positioning, messaging, and go-to-market planning from start to finish.
- Recruit, lead, and develop a high-performing product marketing team.
- Establish the function’s strategic priorities and operating cadence.
- Oversee the budget and manage external vendor partnerships.
- Counsel the VP of Marketing and senior leaders across product, sales, and marketing.
- Turn market, competitive, and customer intelligence into actionable recommendations.
- Connect product positioning and messaging to business performance, revenue, and pipeline goals.
- Create a unified story across the multi-product, multi-solution portfolio.
- Build messaging frameworks for use across the company.
- Convert complex products and services into clear value propositions.
- Produce sales enablement resources such as talk tracks, pitch guides, collateral, and case studies.
- Plan and lead go-to-market programs for launches, expansions, and growth initiatives.
- Partner with product, technology, sales, customer success, and marketing teams.
- Update messaging using customer, market, competitor, and field feedback.
- Direct thought leadership and point-of-view content.
- Track measurable results and communicate progress to leadership.
Requirements
- Bachelor’s degree.
- At least 10 years of B2B product marketing experience.
- At least 3 years of direct product marketer management experience.
- Background in B2B marketing for services, software platforms, or complex enterprise offerings.
- Strong grasp of B2B services and how senior leaders make purchasing decisions.
- Experience marketing to HR or learning and development audiences.
- Proven success leading launches or market expansions end to end.
- Experience marketing high-value intangible solutions.
- Advanced knowledge of structured messaging frameworks.
- Sound understanding of enterprise sales processes.
- Ability to hire, coach, and retain product marketing professionals.
- Industry experience in healthcare, finance, construction, manufacturing, or technology.
- Strong executive presence and the ability to influence stakeholders.
- Collaborative, low-ego, and focused on outcomes.
- Data-informed and guided by customer and market insight.
- Comfort discussing technical subjects and detailed product requirements.
Benefits
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Health savings account.
- Employee stock purchasing program.
- 401(k) plan.
- Paid time off.
- Holiday pay.