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The Coca-Cola Company
The Coca-Cola Company
BeverageFood & BeverageSustainability
The Coca-Cola Company is a global beverage business founded in 1886, with products spanning sparkling drinks, water and other hydration options, coffee and tea, juices, dairy beverages, and ready-to-drink alcohol products. Its portfolio includes more than 200 brands, sold across over 200 countries. The company’s work also covers water stewardship, sustainable agriculture, product sugar reduction, and community initiatives supported through The Coca-Cola Foundation. With a large international workforce and hiring opportunities across markets, The Coca-Cola Company highlights inclusion, accessibility, and social impact as part of its workplace approach.
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Director of Digital Twin and Scalable Content

Lead Coca-Cola’s global Digital Twin and scalable content services, spanning automation, platforms, partners, governance, and adoption. Coordinate cross-functional delivery and guide service performance, investment, and capability development.

GBUnited Kingdom
$179,550 – $207,900 / year
On-siteFull-timeLeadEnglish RequiredContent Marketing Manager

Description

  • Lead Digital Twin and Scalable Content Services as one global service line
  • Turn agreed priorities into operating plans, roadmaps, implementation programs, and measurable results
  • Set the operating model, governance, service catalogue, decision rights, standards, and working practices
  • Distribute approved resources across projects, platforms, workflows, and partners
  • Advise on future capabilities, investment requirements, emerging technologies, and operational risks
  • Take end-to-end responsibility for the Digital Twin and Scalable Content portfolio
  • Maintain the joined-up roadmap for GRIP, Digital Twin Services, content automation workflows, and connected platforms
  • Bring together product data, approved brand assets, modular content, templates, and automation rules to produce and adapt content at scale
  • Advance scalable self-service and hybrid service models
  • Oversee integration with packaging and label systems, PIM, DAM, Digital Shelf, syndication, and approved activation environments
  • Set and track measures for quality, accuracy, throughput, turnaround, automation, reuse, adoption, user experience, cost effectiveness, and resilience
  • Ensure internal teams and external partners meet service levels, capacity needs, delivery commitments, commercial targets, and improvement goals
  • Make operational decisions on priorities, sequencing, provider capacity, workflow design, implementation timing, and resource use
  • Plan partner relationships and commercial matters with Procurement, Finance, Legal, and relevant leaders
  • Manage operational risks and maintain continuity through releases, onboarding, workflow updates, provider transitions, and service-model changes
  • Direct cross-functional implementation across functions, Operating Units, markets, bottling partners, and providers
  • Drive global adoption through stakeholder engagement, onboarding, communications, capability building, service transition, and user feedback
  • Set and communicate targets for quality, speed, automation, reuse, scalability, adoption, user experience, and cost avoidance
  • Assess new use cases and lead approved implementations with clear ownership, controls, and success measures
  • Build talent and capability through direct, matrix, project, and extended-partner leadership

Requirements

  • Bachelor’s degree or equivalent relevant professional experience
  • Substantial experience leading a global or multi-market digital service, content production capability, operational area, or technology-enabled platform
  • Experience turning strategy into operating plans, roadmaps, governance, resource priorities, and measurable outcomes
  • End-to-end accountability for a service or capability across multiple functions, markets, business units, or external partners
  • Experience with large-scale automated content production, modular content, templates, data-led adaptation, workflow automation, or high-volume digital asset creation
  • Ability to prioritize competing demands, allocate approved resources, lead complex cross-functional implementation, and resolve delivery constraints
  • Strong vendor, commercial, and financial judgment, including service levels, capacity, contracts, external spend, and investment recommendations
  • Ability to influence senior stakeholders, lead change and adoption, and develop teams in a complex matrix organization
  • Preferred: Background in consumer products, Digital Shelf, digital commerce, packaging, creative production, CGI, VFX, 3D visualization, or scalable marketing content operations
  • Preferred: Knowledge of Digital Twins, 3D asset pipelines, PIM, DAM, syndication, content automation, generative AI, and global-to-local activation
  • Preferred: Experience introducing self-service or hybrid services while preserving governance, rights, quality, security, and brand controls
  • Preferred: Experience across company-owned operations, franchise or bottling systems, agencies, and production or technology partners; relocation is not provided.
  • Relocation is not provided.

Benefits

  • Annual incentive reference value: 30%
  • Medical, financial, and/or other benefits vary by position
  • Travel requirement: 0%–25%

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