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McLean & Company
McLean & Company
201 – 500 Employees
B2BConsultingHR Tech
McLean & Company is a B2B HR research and advisory firm serving HR teams through a membership-based model. Its offerings include diagnostic surveys, role-specific research, training, workshops, guided implementation support, and executive coaching. The company helps organizations shape and deliver initiatives across HR strategy, talent management, total rewards, learning and development, and HR technology, combining research insights with practical tools, templates, and access to advisors.
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Content Manager, Social Media — Canada (Remote)

Content Manager, Social Media responsible for turning McLean & Company’s HR research into engaging social, email, and marketing content. The role shapes social strategy and collaborates on campaigns, production, and thought leadership.

CACanadaRemoteFull-timeMiddleSeniorEnglish RequiredSocial Media Manager

Description

  • Create research-driven content such as short-form video, graphics, memes, and written copy
  • Adapt complex research into engaging formats tailored to each platform
  • Write and produce newsletters, nurture sequences, and campaign emails
  • Create sales enablement materials and campaign creative when needed
  • Develop storyboards and scripts for platform-specific content, with emphasis on LinkedIn and emerging social trends
  • Maintain alignment with brand voice, quality standards, and campaign goals
  • Define and refine social strategy, including platform priorities, content pillars, and publishing cadence
  • Provide internal stakeholders with social-ready materials for employee advocacy and thought leadership
  • Work with the social media team to schedule, publish, monitor, and report on performance
  • Support video editing and production by giving the production team creative direction, scripts, and briefs
  • Oversee content pipelines, schedules, and resources
  • Coordinate with research, marketing, and design teams to deliver accurate, timely, and effective messaging

Requirements

  • At least five years of experience in journalism, communications, or content marketing
  • Experience uncovering compelling stories within complex B2B subject matter
  • Demonstrated ability to turn research or data into engaging, platform-native content
  • Strong writing ability across social media, email, and long-form content
  • Comfort managing multiple channels and a high volume of content
  • Experience briefing or collaborating with a video or production team is an asset
  • Excellent communication and storytelling abilities
  • Strong organizational and project management skills, with the ability to manage competing priorities
  • Analytical approach with the ability to interpret performance data and optimize content accordingly
  • Collaborative, adaptable, and proactive team member with strong attention to detail
  • Bilingual proficiency in French, Spanish, or German is preferred

Benefits

  • Equal opportunity employer dedicated to diversity and inclusion
  • Workplace accommodations are available to applicants throughout the recruitment and hiring process upon request

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