Lunar Solar Group
Lunar Solar Group
Lunar Solar Group is a global growth consultancy and digital agency serving direct-to-consumer and retail brands. Its teams bring together customer acquisition, retention, creative, and ecommerce expertise to help clients improve performance across the buying journey. Through divisions including MuteSix, Enkore, No Sleep Studio, and Sharma Brands, the company provides marketing and website services alongside proprietary commerce and AI tools for attribution, personalization, in-store conversion, and subscription management. Its work spans both client services and the development and marketing of technology products.

Marketing Measurement Data Scientist (Remote, US)

Build attribution, incrementality, and media mix measurement for Lunar Solar Group, a growth consultancy and digital marketing agency. Turn analysis into practical client budget recommendations.

Tavsif

  • Develop the measurement program for Lunar Solar Group’s Data Strategy & Insights team
  • Work with the Data Strategist to map out measurement plans for clients
  • Set statistical standards for media mix and attribution models, covering specifications, assumptions, validation, diagnostics, power analysis, sample sizes, test duration, and success criteria
  • Plan, run, and analyze incrementality tests on Meta, Google, and other paid channels
  • Build, calibrate, and update media mix models, producing response curves and budget scenarios
  • Assess multi-touch attribution results and review third-party measurement tools
  • Combine attribution, experiments, and modeling to form a unified view of channel value
  • Explain findings and recommendations clearly to clients and internal teams
  • Prepare, validate, and join advertising, web analytics, and commerce data
  • Develop reusable code and templates, and maintain a shared testing calendar
  • Help media buyers and strategists strengthen their measurement skills
  • Report to the Senior Director of Data Strategy and work with media buyers, strategists, account leads, and client stakeholders

Talablar

  • At least 3 years in applied data science or marketing analytics, including 2 or more years of hands-on marketing measurement work
  • Regularly run at least one of media mix modeling, incrementality testing, or multi-touch attribution, with working knowledge of the other two
  • Strong understanding of causal inference, including experimental design, power analysis, synthetic control, and difference-in-differences
  • Experience building media mix models using adstock, saturation, and calibration against experiment results, with Google Meridian, Meta Robyn, or PyMC Marketing
  • Understand attribution limitations such as walled gardens, signal loss, and view-through credit
  • Proficient in Python, including pandas, statsmodels, and scikit-learn, as well as SQL
  • Able to explain statistical findings in writing and live client discussions to nontechnical audiences
  • Comfortable managing several clients or projects at once and taking ambiguous questions from scoping through delivery
  • Willing to present evidence-backed findings, including unwelcome results
  • Preferred: experience at an agency supporting multiple clients
  • Preferred: experience with GeoLift or CausalImpact
  • Preferred: experience with BigQuery or Snowflake and Git
  • Preferred: experience working with Meta Ads, Google Ads, GA4, and Shopify data
  • Preferred: experience measuring Amazon, retail, or offline channels
  • Preferred: familiarity with Northbeam, Triple Whale, Rockerbox, or Haus
  • Preferred: working knowledge of R
  • Preferred: dashboarding experience with Looker Studio, Tableau, or similar tools
  • Preferred: a degree in statistics, economics, data science, or a related quantitative field, or equivalent practical experience
  • Legally authorized to work in the United States

Imtiyozlar

  • Opportunities for accelerated career growth and leadership
  • Direct mentorship and collaboration with senior leaders across departments
  • A skilled, supportive, and passionate team
  • Medical, dental, vision, short-term disability, long-term disability, and life insurance fully paid
  • 401(k) with company matching
  • Generous paid time off and holidays
  • A day off during your birthday week

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