AGIA Affinity
AGIA Affinity
AGIA Affinity dezvoltă și administrează programe de beneficii pentru organizații care doresc să consolideze implicarea clienților, membrilor și angajaților. Fondată în 1956, compania combină expertiza în consultanță, marketing și asigurări cu administrarea susținută de tehnologie pentru a crea programe personalizate care sprijină retenția, interacțiunea cu publicul și generarea de venituri suplimentare. Platformele sale digitale contribuie la eficientizarea operațiunilor și la îmbunătățirea experiențelor clienților, iar abordarea sa personalizată le permite partenerilor să revitalizeze programele cu performanțe slabe și să creeze valoare durabilă pentru membri. Profilul de carieră al AGIA Affinity este relevant pentru profesioniștii interesați de soluții de beneficii, implicarea clienților, marketing, asigurări și administrarea programelor.

Marketing Specialist - Arizona Remote

Lead integrated campaigns, lifecycle marketing programs, and product launches for DOXA’s specialty insurance platform. Use customer and performance insights to improve acquisition, engagement, retention, and revenue.

Descriere

  • Oversee assigned marketing campaigns from initial planning through execution while meeting timelines, budgets, and business goals.
  • Support lifecycle initiatives spanning cross-sell, retention, renewals, winback, upgrades, payment reminders, newsletters, and customer engagement.
  • Convert business objectives into actionable plans covering audience targeting, channel strategy, messaging, creative requirements, schedules, and measurement.
  • Coordinate campaign launches across multiple channels and customer touchpoints.
  • Support product launches, demand generation, sales enablement, events, and brand campaigns.
  • Help shape campaign strategy, positioning, value propositions, and recommendations using customer, market, and performance insights.
  • Assist with campaign briefs, presentations, sales materials, and other marketing content.
  • Align work across Creative, Messaging, Production, Digital, Growth & Retention, and other internal teams.
  • Create and maintain project schedules, creative briefs, approvals, stakeholder communications, and deliverables.
  • Work with agencies, vendors, and business partners on campaign development and execution.
  • Track campaign performance and business outcomes to uncover trends, opportunities, and improvement areas.
  • Support testing of audiences, offers, messaging, creative, and channels.
  • Evaluate campaign results and recommend ways to improve response, conversion, retention, revenue, and return on investment.
  • Record and share campaign insights to strengthen future marketing performance.
  • Find ways to improve marketing processes, documentation, workflows, and cross-functional collaboration.
  • Contribute to special projects, partner programs, and new product initiatives.

Cerințe

  • Bachelor’s degree in marketing, business, communications, or a related field, or an equivalent combination of education and relevant experience.
  • At least three years of marketing experience involving hands-on campaign execution and project management.
  • Experience with integrated marketing, lifecycle marketing, product marketing, direct response, or go-to-market programs is preferred.
  • Experience coordinating cross-functional teams and managing several projects simultaneously.
  • Experience in a data-driven marketing environment is a plus.
  • Solid understanding of integrated and direct-response marketing principles.
  • Knowledge of lifecycle marketing, audience segmentation, campaign measurement, and optimization methods.
  • Strong project management, organization, and prioritization skills.
  • Excellent written, verbal, analytical, and problem-solving abilities.
  • Ability to interpret campaign performance data and turn findings into practical recommendations.
  • Proficiency with Microsoft Office applications.
  • Experience using marketing technology platforms and project management tools is preferred.
  • Ability to work effectively in a fast-paced, collaborative environment.

Beneficii

  • Paid time off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability coverage
  • 401(k) plan with employer matching
  • Professional development opportunities
  • Career growth opportunities
  • Collaborative culture that encourages initiative, learning, and professional development
  • Opportunity to work across multiple brands, products, and marketing channels

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