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AGIA Affinity उन संगठनों के लिए लाभ कार्यक्रम विकसित और संचालित करती है जो ग्राहकों, सदस्यों और कर्मचारियों के साथ जुड़ाव मजबूत करना चाहते हैं। 1956 में स्थापित यह कंपनी परामर्श, मार्केटिंग और बीमा विशेषज्ञता को प्रौद्योगिकी-सक्षम प्रशासन के साथ जोड़कर ऐसे अनुरूप कार्यक्रम तैयार करती है जो ग्राहक बनाए रखने, दर्शकों के साथ संवाद और अतिरिक्त राजस्व में सहायता करते हैं। इसके डिजिटल प्लेटफ़ॉर्म संचालन और ग्राहक अनुभवों को सुव्यवस्थित करने में मदद करते हैं, जबकि इसका विशेष रूप से तैयार किया गया दृष्टिकोण साझेदारों को कमजोर प्रदर्शन करने वाले कार्यक्रमों को नया रूप देने और सदस्यों के लिए दीर्घकालिक मूल्य बनाने में सक्षम बनाता है। AGIA Affinity का करियर प्रोफ़ाइल उन पेशेवरों के लिए प्रासंगिक है जिनकी रुचि लाभ समाधानों, ग्राहक जुड़ाव, मार्केटिंग, बीमा और कार्यक्रम प्रशासन में है।
Marketing Specialist - Arizona Remote
Lead integrated campaigns, lifecycle marketing programs, and product launches for DOXA’s specialty insurance platform. Use customer and performance insights to improve acquisition, engagement, retention, and revenue.
विवरण
- Oversee assigned marketing campaigns from initial planning through execution while meeting timelines, budgets, and business goals.
- Support lifecycle initiatives spanning cross-sell, retention, renewals, winback, upgrades, payment reminders, newsletters, and customer engagement.
- Convert business objectives into actionable plans covering audience targeting, channel strategy, messaging, creative requirements, schedules, and measurement.
- Coordinate campaign launches across multiple channels and customer touchpoints.
- Support product launches, demand generation, sales enablement, events, and brand campaigns.
- Help shape campaign strategy, positioning, value propositions, and recommendations using customer, market, and performance insights.
- Assist with campaign briefs, presentations, sales materials, and other marketing content.
- Align work across Creative, Messaging, Production, Digital, Growth & Retention, and other internal teams.
- Create and maintain project schedules, creative briefs, approvals, stakeholder communications, and deliverables.
- Work with agencies, vendors, and business partners on campaign development and execution.
- Track campaign performance and business outcomes to uncover trends, opportunities, and improvement areas.
- Support testing of audiences, offers, messaging, creative, and channels.
- Evaluate campaign results and recommend ways to improve response, conversion, retention, revenue, and return on investment.
- Record and share campaign insights to strengthen future marketing performance.
- Find ways to improve marketing processes, documentation, workflows, and cross-functional collaboration.
- Contribute to special projects, partner programs, and new product initiatives.
आवश्यकताएँ
- Bachelor’s degree in marketing, business, communications, or a related field, or an equivalent combination of education and relevant experience.
- At least three years of marketing experience involving hands-on campaign execution and project management.
- Experience with integrated marketing, lifecycle marketing, product marketing, direct response, or go-to-market programs is preferred.
- Experience coordinating cross-functional teams and managing several projects simultaneously.
- Experience in a data-driven marketing environment is a plus.
- Solid understanding of integrated and direct-response marketing principles.
- Knowledge of lifecycle marketing, audience segmentation, campaign measurement, and optimization methods.
- Strong project management, organization, and prioritization skills.
- Excellent written, verbal, analytical, and problem-solving abilities.
- Ability to interpret campaign performance data and turn findings into practical recommendations.
- Proficiency with Microsoft Office applications.
- Experience using marketing technology platforms and project management tools is preferred.
- Ability to work effectively in a fast-paced, collaborative environment.
लाभ
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability coverage
- 401(k) plan with employer matching
- Professional development opportunities
- Career growth opportunities
- Collaborative culture that encourages initiative, learning, and professional development
- Opportunity to work across multiple brands, products, and marketing channels
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