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Optro
Optro
501 – 1.000 Angajați
ConformitateInteligență artificialăSaaS
Optro este o companie de software pentru întreprinderi, cunoscută anterior sub numele de AuditBoard, care dezvoltă o platformă de guvernanță, gestionare a riscurilor și conformitate (GRC) bazată pe inteligență artificială pentru organizații mari și reglementate. Software-ul său cloud reunește gestionarea auditurilor, controalele, evaluările riscurilor, riscurile asociate terților și cadrele de conformitate, ajutând echipele să centralizeze dovezile, să identifice deficiențele controalelor și să automatizeze fluxurile de lucru pentru asigurarea conformității. Optro combină software-ul ca serviciu cu inteligență artificială instruită în domenii de specialitate pentru a susține o supraveghere mai continuă și mai proactivă a riscurilor.
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Marketing Operations Manager — Canada Remote

Own Optro’s Marketo and Salesforce-connected marketing operations, including lifecycle programs, attribution, automation, and data quality. Help scale marketing for an AI-powered GRC platform through reliable, governed systems.

CACanada
102.000 $ – 140.000 $ / an
RemoteNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăOperațiuni de marketing

Descriere

  • Own the marketing technology stack hands-on, including Marketo and supporting webinar, event, enrichment, ABM, and email production tools
  • Configure, maintain, assess, optimise, and recommend marketing technology solutions
  • Manage lead lifecycle design, scoring, nurture architecture, and operational campaign execution
  • Oversee program performance, diagnose leaks, improve logic, and create modular programs that can be cloned
  • Resolve synchronisation failures, routing issues, field-mapping problems, and integration errors independently
  • Run email operations across segmentation, personalisation, dynamic content, deliverability, sending governance, frequency controls, suppressions, and audience conflicts
  • Set UTM standards, campaign and channel taxonomies, attribution systems, and data-quality practices for campaign reporting
  • Protect data integrity through hygiene processes, deduplication, normalisation, enrichment, and data removal
  • Create and maintain standards and documentation covering processes, systems, programs, tools, and workflows
  • Collaborate with Demand Generation, Events, and Sales to convert business goals into system requirements and prioritised intake
  • Manage the external execution agency while defining specifications, standards, and quality expectations
  • Support team growth through mentoring
  • Advance governed AI automation for scoring, segmentation, quality assurance, and repetitive work

Cerințe

  • At least five years of experience in marketing operations, preferably in B2B SaaS
  • Marketo Certified Expert or Adobe Certified Expert — Marketo Engage certification, or equivalent practical expertise
  • Extensive hands-on experience with Marketo
  • Strong working knowledge of Salesforce, including its data model and Marketo integrations
  • Proven experience owning and substantially improving a production lead lifecycle and scoring model
  • Experience implementing and maintaining tracking and attribution infrastructure
  • Strong email operations experience covering segmentation, personalisation logic, nurture programs, deliverability, and sender reputation
  • Experience working independently as the sole or senior technical owner of a marketing instance
  • Familiarity with GDPR and CCPA
  • Experience managing an agency and mentoring a team
  • Experience with webinar, ABM, or enrichment tools such as 6sense, Clearbit, ZoomInfo, Clay, or Rainfocus
  • Experience with modular email production platforms such as Knak, Stensul, or comparable tools
  • Remote role for candidates in Canada; Eastern Time preferred
  • Less than 10% travel, expected once or twice annually
  • Successful completion of a background check required

Beneficii

  • USD 200 per month for expenses that improve your quality of life
  • Comprehensive employee health and life insurance coverage
  • Competitive salary and bonus program
  • Statutory vacation plus flexible vacation
  • Paid time away for your birthday and volunteering
  • Employee resource groups
  • Opportunities for team and company-wide gatherings
  • Remote work arrangement
  • Flexible vacation
  • Background checks required during the employment process

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