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Optro
Optro
501 – 1,000 Employees
Artificial IntelligenceComplianceSaaS
Optro is an enterprise software company, formerly known as AuditBoard, that develops an AI-powered governance, risk, and compliance (GRC) platform for large and regulated organizations. Its cloud-based software brings together audit management, controls, risk assessments, third-party risk, and compliance frameworks, helping teams centralize evidence, identify control failures, and automate assurance workflows. Optro combines SaaS with domain-trained artificial intelligence to support more continuous, proactive risk oversight.
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Marketing Operations Manager — Canada Remote

Own Optro’s Marketo and Salesforce-connected marketing operations, including lifecycle programs, attribution, automation, and data quality. Help scale marketing for an AI-powered GRC platform through reliable, governed systems.

CACanada
$102,000 – $140,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredMarketing Operations

Description

  • Own the marketing technology stack hands-on, including Marketo and supporting webinar, event, enrichment, ABM, and email production tools
  • Configure, maintain, assess, optimise, and recommend marketing technology solutions
  • Manage lead lifecycle design, scoring, nurture architecture, and operational campaign execution
  • Oversee program performance, diagnose leaks, improve logic, and create modular programs that can be cloned
  • Resolve synchronisation failures, routing issues, field-mapping problems, and integration errors independently
  • Run email operations across segmentation, personalisation, dynamic content, deliverability, sending governance, frequency controls, suppressions, and audience conflicts
  • Set UTM standards, campaign and channel taxonomies, attribution systems, and data-quality practices for campaign reporting
  • Protect data integrity through hygiene processes, deduplication, normalisation, enrichment, and data removal
  • Create and maintain standards and documentation covering processes, systems, programs, tools, and workflows
  • Collaborate with Demand Generation, Events, and Sales to convert business goals into system requirements and prioritised intake
  • Manage the external execution agency while defining specifications, standards, and quality expectations
  • Support team growth through mentoring
  • Advance governed AI automation for scoring, segmentation, quality assurance, and repetitive work

Requirements

  • At least five years of experience in marketing operations, preferably in B2B SaaS
  • Marketo Certified Expert or Adobe Certified Expert — Marketo Engage certification, or equivalent practical expertise
  • Extensive hands-on experience with Marketo
  • Strong working knowledge of Salesforce, including its data model and Marketo integrations
  • Proven experience owning and substantially improving a production lead lifecycle and scoring model
  • Experience implementing and maintaining tracking and attribution infrastructure
  • Strong email operations experience covering segmentation, personalisation logic, nurture programs, deliverability, and sender reputation
  • Experience working independently as the sole or senior technical owner of a marketing instance
  • Familiarity with GDPR and CCPA
  • Experience managing an agency and mentoring a team
  • Experience with webinar, ABM, or enrichment tools such as 6sense, Clearbit, ZoomInfo, Clay, or Rainfocus
  • Experience with modular email production platforms such as Knak, Stensul, or comparable tools
  • Remote role for candidates in Canada; Eastern Time preferred
  • Less than 10% travel, expected once or twice annually
  • Successful completion of a background check required

Benefits

  • USD 200 per month for expenses that improve your quality of life
  • Comprehensive employee health and life insurance coverage
  • Competitive salary and bonus program
  • Statutory vacation plus flexible vacation
  • Paid time away for your birthday and volunteering
  • Employee resource groups
  • Opportunities for team and company-wide gatherings
  • Remote work arrangement
  • Flexible vacation
  • Background checks required during the employment process

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