Kantar
Kantar
Kantar este o companie globală de consultanță și analiză a datelor, care ajută organizațiile să ia decizii mai bune cu privire la consumatori, mărci și piețe. Activitatea sa combină cercetarea, analiza, produsele tehnologice și platformele digitale în domenii precum strategia de brand, comportamentul consumatorilor, eficiența creativă și experiența clienților. Kantar sprijină organizații din sectoare precum industria auto, bunurile de larg consum, energia, serviciile financiare, media, comerțul cu amănuntul și tehnologia, oferind îndrumare bazată pe dovezi pentru creștere, inovare și îmbunătățirea performanței mărcilor. Cu aproximativ 28.000 de angajați care lucrează pe piețe din întreaga lume, Kantar reunește expertiză în marketing, consultanță și media pentru a transforma datele complexe despre audiențe și piețe în informații practice pentru afaceri.

Director of Client Service, Media Effectiveness Research - California Remote

Lead media effectiveness research and client strategy for Kantar, a global data, insights, and consulting company. Guide measurement, storytelling, and research teams serving senior clients.

Descriere

  • Direct end-to-end research design and delivery for complex media effectiveness studies
  • Choose appropriate methodologies, develop surveys, and define analytical approaches
  • Convert client business objectives into research frameworks that shape media strategy and decision-making
  • Turn complex data into persuasive narratives and practical recommendations
  • Counsel senior client stakeholders on measurement strategy and campaign learning agendas
  • Apply cross-platform media measurement expertise across brand lift, attribution, digital, CTV, linear, and audience insights
  • Maintain quality, rigor, and consistency across research deliverables
  • Create best practices and raise team standards
  • Coach and develop team members
  • Collaborate with product, data science, and operations teams
  • Surface research opportunities and support proposals and client development

Cerințe

  • 8–12+ years of practical market research or insights experience, including responsibility for research design, analysis, and client delivery
  • Advanced knowledge of quantitative research methods, including survey design, questionnaire development, and analytical interpretation
  • Hands-on experience measuring media and advertising effectiveness, including brand lift, cross-platform measurement, or audience insights
  • Ability to turn complex data into clear, insight-led recommendations for senior stakeholders
  • Proven client leadership experience, including relationship management and decision influence
  • Demonstrated success mentoring and developing teams
  • Excellent communication and narrative development skills
  • Highly organized and able to prioritize multiple workstreams while maintaining quality
  • Bachelor’s degree in a relevant discipline such as marketing, business, social sciences, or analytics

Beneficii

  • Medical plans offering broad, affordable coverage across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage
  • Wellness program
  • 401(k) plan with employer match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible approach to working
  • Pay-for-performance culture
  • Opportunities for career advancement
  • Inclusive culture focused on health and wellbeing

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