Kantar
Kantar
Kantar — ұйымдарға тұтынушылар, брендтер және нарықтар туралы неғұрлым дұрыс шешімдер қабылдауға көмектесетін жаһандық деректерді талдау және консалтинг компаниясы. Оның жұмысы бренд стратегиясы, тұтынушылардың мінез-құлқы, шығармашылық тиімділік және клиенттік тәжірибе сияқты бағыттарда зерттеулерді, аналитиканы, технологиялық өнімдер мен цифрлық платформаларды біріктіреді. Kantar автомобиль жасау, жаппай тұтыну тауарлары, энергетика, қаржылық қызметтер, медиа, бөлшек сауда және технология сияқты салалардағы ұйымдарға қолдау көрсетіп, өсуге, инновацияға және бренд нәтижелілігін арттыруға арналған дәлелдерге негізделген ұсынымдар береді. Әлемдік нарықтарда жұмыс істейтін шамамен 28 000 әріптесі бар Kantar маркетинг, консалтинг және медиа салаларындағы сараптаманы біріктіріп, күрделі аудитория және нарық деректерін бизнесте қолдануға болатын түсініктерге айналдырады.

Director of Client Service, Media Effectiveness Research - California Remote

Lead media effectiveness research and client strategy for Kantar, a global data, insights, and consulting company. Guide measurement, storytelling, and research teams serving senior clients.

Сипаттама

  • Direct end-to-end research design and delivery for complex media effectiveness studies
  • Choose appropriate methodologies, develop surveys, and define analytical approaches
  • Convert client business objectives into research frameworks that shape media strategy and decision-making
  • Turn complex data into persuasive narratives and practical recommendations
  • Counsel senior client stakeholders on measurement strategy and campaign learning agendas
  • Apply cross-platform media measurement expertise across brand lift, attribution, digital, CTV, linear, and audience insights
  • Maintain quality, rigor, and consistency across research deliverables
  • Create best practices and raise team standards
  • Coach and develop team members
  • Collaborate with product, data science, and operations teams
  • Surface research opportunities and support proposals and client development

Талаптар

  • 8–12+ years of practical market research or insights experience, including responsibility for research design, analysis, and client delivery
  • Advanced knowledge of quantitative research methods, including survey design, questionnaire development, and analytical interpretation
  • Hands-on experience measuring media and advertising effectiveness, including brand lift, cross-platform measurement, or audience insights
  • Ability to turn complex data into clear, insight-led recommendations for senior stakeholders
  • Proven client leadership experience, including relationship management and decision influence
  • Demonstrated success mentoring and developing teams
  • Excellent communication and narrative development skills
  • Highly organized and able to prioritize multiple workstreams while maintaining quality
  • Bachelor’s degree in a relevant discipline such as marketing, business, social sciences, or analytics

Артықшылықтар

  • Medical plans offering broad, affordable coverage across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage
  • Wellness program
  • 401(k) plan with employer match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible approach to working
  • Pay-for-performance culture
  • Opportunities for career advancement
  • Inclusive culture focused on health and wellbeing

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