Kantar
Kantar
Kantar ir globāls datu atziņu un konsultāciju uzņēmums, kas palīdz organizācijām pieņemt labākus lēmumus par patērētājiem, zīmoliem un tirgiem. Uzņēmuma darbība apvieno pētniecību, analītiku, tehnoloģiju produktus un digitālās platformas tādās jomās kā zīmola stratēģija, patērētāju uzvedība, radošā darba efektivitāte un klientu pieredze. Kantar atbalsta organizācijas, kas darbojas autobūves, patēriņa preču, enerģētikas, finanšu pakalpojumu, plašsaziņas līdzekļu, mazumtirdzniecības un tehnoloģiju nozarē, sniedzot uz pierādījumiem balstītus ieteikumus izaugsmei, inovācijām un labākiem zīmola darbības rezultātiem. Kantar apvieno aptuveni 28 000 kolēģu visā pasaulē un viņu zināšanas mārketingā, konsultācijās un plašsaziņas līdzekļos, lai sarežģītus auditoriju un tirgu datus pārvērstu praktiski izmantojamā uzņēmējdarbības informācijā.

Director of Client Service, Media Effectiveness Research - California Remote

Lead media effectiveness research and client strategy for Kantar, a global data, insights, and consulting company. Guide measurement, storytelling, and research teams serving senior clients.

Apraksts

  • Direct end-to-end research design and delivery for complex media effectiveness studies
  • Choose appropriate methodologies, develop surveys, and define analytical approaches
  • Convert client business objectives into research frameworks that shape media strategy and decision-making
  • Turn complex data into persuasive narratives and practical recommendations
  • Counsel senior client stakeholders on measurement strategy and campaign learning agendas
  • Apply cross-platform media measurement expertise across brand lift, attribution, digital, CTV, linear, and audience insights
  • Maintain quality, rigor, and consistency across research deliverables
  • Create best practices and raise team standards
  • Coach and develop team members
  • Collaborate with product, data science, and operations teams
  • Surface research opportunities and support proposals and client development

Prasības

  • 8–12+ years of practical market research or insights experience, including responsibility for research design, analysis, and client delivery
  • Advanced knowledge of quantitative research methods, including survey design, questionnaire development, and analytical interpretation
  • Hands-on experience measuring media and advertising effectiveness, including brand lift, cross-platform measurement, or audience insights
  • Ability to turn complex data into clear, insight-led recommendations for senior stakeholders
  • Proven client leadership experience, including relationship management and decision influence
  • Demonstrated success mentoring and developing teams
  • Excellent communication and narrative development skills
  • Highly organized and able to prioritize multiple workstreams while maintaining quality
  • Bachelor’s degree in a relevant discipline such as marketing, business, social sciences, or analytics

Priekšrocības

  • Medical plans offering broad, affordable coverage across a range of health services
  • Health Savings Account or Flexible Spending Account
  • Dental and vision coverage
  • Wellness program
  • 401(k) plan with employer match
  • Tuition reimbursement
  • Commuter benefits
  • Unlimited paid time off
  • Flexible approach to working
  • Pay-for-performance culture
  • Opportunities for career advancement
  • Inclusive culture focused on health and wellbeing

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