SiGMA World
SiGMA World
51 – 200 Angajați
Comerț electronicJocuri video
SiGMA World activează în sectorul iGaming și al evenimentelor dedicate jocurilor, reunind profesioniști din domeniul cazinourilor, al jocurilor digitale, al sporturilor electronice, al jocurilor la distanță, al plăților și al relațiilor publice. Prin evenimente internaționale organizate în destinații precum Budapesta și Malta, compania creează forumuri pentru networking în industrie, conexiuni comerciale și discuții despre evoluțiile din domeniul jocurilor digitale.

CRM & Email Marketing Specialist – Malta Hybrid

Manage HubSpot journeys and email campaigns for MedTech World’s global MedTech and HealthTech events. Generate registrations, conversions and revenue through targeted, measurable lifecycle marketing.

Descriere

  • Own the planning, creation, testing and distribution of company emails in HubSpot
  • Maintain a shared email calendar tied to event schedules and business priorities
  • Define campaign objectives and measure opens, clicks, lead capture, conversions and revenue
  • Create lead-capture and nurture journeys from initial interest through ticket purchase
  • Integrate landing pages, forms and lead magnets with CRM workflows
  • Coordinate lead transfers with sales and partnerships teams
  • Create and maintain segments for founders, investors, healthcare executives, sponsors, speakers and previous attendees
  • Apply dynamic content and personalised messaging
  • Write clear, concise and action-oriented email copy
  • Partner with designers to produce responsive, mobile-friendly templates
  • Plan, build and test automated communications throughout the attendee lifecycle
  • Conduct quality checks covering lists, consent, personalisation, links, formatting and workflow logic
  • Keep QA records and testing checklists up to date
  • Partner with IT to test and monitor automated ticketing emails
  • Lead the migration of email communications into HubSpot and maintain clean, documented workflows
  • Evaluate tools and processes and propose improvements
  • Maintain compliance with GDPR, CAN-SPAM and data protection requirements
  • Protect list quality while monitoring sender reputation and deliverability
  • Report on deliverability, engagement, conversions, upgrades and revenue
  • Run A/B tests and translate findings into actionable recommendations
  • Coordinate email activity with social, paid media and content marketing
  • Clarify communications ownership across marketing, sales, partnerships and event teams

Cerințe

  • Two to four years of experience in CRM, email marketing or marketing automation
  • Practical experience with HubSpot or a comparable CRM and marketing automation platform
  • Experience managing lists, audience segments, workflows and lifecycle stages
  • Demonstrated ability to build lead-generation and nurture campaigns that produce registrations or purchases
  • Strong command of open, click-through, lead-to-registration and upgrade metrics
  • Experience testing subject lines, content, send times and calls to action through A/B experiments
  • Working knowledge of deliverability, list hygiene, data quality, GDPR and CAN-SPAM compliance
  • Experience with campaign reporting and attribution, including performance dashboards
  • Experience connecting landing pages, forms and lead magnets to CRM workflows
  • A systematic approach to QA and exceptional attention to detail
  • Ability to run multiple campaigns across events, regions and time zones
  • Excellent written English
  • CRM or email-platform migration experience is a strong advantage
  • Basic HTML/CSS skills for email templates are advantageous
  • Experience in events, MedTech, HealthTech or B2B marketing is welcome but not required

Beneficii

  • Malta-based role with a remote work option
  • Relocation assistance, including shared temporary accommodation for the first two months
  • Opportunity to shape global conferences and content strategy
  • Direct access to the CEO and senior leadership
  • International exposure
  • Travel to summits, roadshows, investor gatherings and other events
  • Opportunities for growth and broader responsibility
  • Eligible team members may extend selected business trips for remote work and exploration, subject to applicable terms and conditions
  • Flexible hours with a start time between 07:30 and 09:00
  • Regular collaboration with an international team

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