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KnowFully Learning Group
KnowFully Learning Group
51 – 200 Қызметкерлер
Білім беруДенсаулық сақтауҚаржы
KnowFully Learning Group develops professional education for people working in accounting and finance and healthcare. Its courses and learning resources help practitioners keep up with their fields and maintain professional credentials. The company grew from a finance education focus and has since expanded into healthcare learning.
LinkedIn
Компаниядағы жұмыс орындары

Ecommerce Optimization Manager

Improve conversion, revenue, and checkout performance across KnowFully Learning Group’s six healthcare education brands. Lead experimentation, merchandising, analytics, and website quality in a remote U.S. role.

USАмерика Құрама ШтаттарыPAПенсильванияҚашықтанТолық жұмыс күніОрта деңгейАға маманҚажетті Тіл: ағылшын тіліЭлектрондық коммерция
WordPress

Сипаттама

  • Manage commercial performance across assigned brand websites, tracking conversion rate, revenue per visitor, average order value, and completed checkouts.
  • Assess results by brand, product, audience, device, traffic source, and customer segment.
  • Turn performance trends into prioritized recommendations for the business.
  • Help plan promotions and ensure campaigns appear accurately on websites.
  • Maintain high execution standards across product and category pages, landing pages, carts, and checkout.
  • Create and manage a prioritized optimization roadmap.
  • Find conversion barriers through quantitative and qualitative analysis.
  • Plan, run, and assess controlled experiments, documenting hypotheses, success measures, and decision criteria.
  • Use other evaluation methods when sample sizes are too small for conclusive A/B test results.
  • Segment new and returning visitors for membership and subscription brands.
  • Record results and maintain a shared archive of learnings across the brand portfolio.
  • Manage how products, bundles, subscriptions, promotions, and offers are presented and prioritized.
  • Improve product hierarchy, featured placements, recommendations, cross-sells, and upsells.
  • Work with Product Line Owners on approved packaging and pricing presentation.
  • Turn approved product strategy into effective on-site merchandising for launches.
  • Define requirements and acceptance criteria for commercial website updates.
  • Check quality before and after launches across devices, browsers, and key customer journeys.
  • Verify pricing displays, promotion rules, forms, tracking, cart behavior, and checkout functionality.
  • Identify and escalate defects that pose revenue, customer experience, compliance, or reputational risks.
  • Report ecommerce performance metrics and experiment findings.
  • Work with Rev Ops and BI to verify reporting, attribution, funnel definitions, and measurement quality.
  • Separate meaningful performance shifts from normal variation and recommend next steps.
  • Coordinate with Brand Growth, Product, Content, Technology, Operations, Paid Media, SEO, and Lifecycle Marketing teams.
  • Safeguard brand trust by avoiding misleading urgency, unclear prices, hidden terms, and manipulative purchase flows.

Талаптар

  • At least four years of experience in ecommerce, conversion optimization, growth marketing, or digital product optimization.
  • A record of improving conversion and revenue on a transactional website, with direct responsibility for results.
  • Practical experience designing, quality-checking, and analyzing controlled experiments from start to finish.
  • Strong command of GA4 and ecommerce funnel reporting, including the ability to distinguish meaningful signals from normal variation.
  • Proficiency with WordPress and confidence implementing website changes directly.
  • Ability to manage several brands or business lines at once and prioritize competing demands.
  • Preferred: experience in professional education, healthcare education, continuing education, subscription products, or regulated industries.
  • Preferred: familiarity with HubSpot, Google Tag Manager, HTML, and CSS.
  • Working knowledge of experimentation methods, including statistical power, test duration, and when testing is unsuitable.
  • Experience with personalization, recommendation engines, or merchandising tools.

Артықшылықтар

  • Flexible remote work with a collaborative U.S.-based team.
  • Internal support for development and implementation.
  • Portfolio-wide influence across six brands and six professions.
  • Opportunities to build skills in certification, continuing education, and subscription business models.
  • Mission-focused work supporting practitioners as they earn, advance, and renew career credentials.

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