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Synchrony
Synchrony
H1B Visa SponsorBankingHealthcareInsurance
Synchrony is a financial services company focused on financing for everyday purchases across healthcare, retail, and business needs. Its CareCredit product provides specialized healthcare financing, while Synchrony Bank supports online savings and banking services alongside retail and healthcare financing. The company also offers business financing solutions through its broader portfolio.
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VP, Home & Auto Platform Commercialization Leader at Synchrony

Synchrony is seeking a senior executive to lead commercialization for its Home & Auto platform. The role shapes growth strategy, client segmentation, product adoption, and cross-functional go-to-market execution.

USUnited StatesNYNew York
$150,000 – $250,000 / year
HybridFull-timeSeniorEnglish RequiredVice President

Description

  • Own the overarching commercial strategy for Synchrony’s Home & Auto platform
  • Translate platform capabilities, market conditions, client needs, and enterprise priorities into a focused growth plan
  • Define target client profiles, priority use cases, opportunity industries, and client segments in partnership with Growth
  • Set the go-to-market approach for platform products
  • Manage the VPs responsible for Platform Commercialization - Product and Platform Commercialization - Marketing
  • Build and maintain the platform’s multi-year commercial strategy with the SI team
  • Develop commercialization strategies and positioning plans for clients and industries
  • Use market, competitive, client, and portfolio insights to uncover whitespace and address adoption barriers
  • Create prioritized roadmaps for product adoption, marketing enablement, sales and client activation, and measurement
  • Coordinate planning across Platform, Product, Growth, Sales and Client teams, Industry leaders, Marketing, Finance, and Analytics
  • Set priorities for the Product Strategist and Marketing Strategist while coaching and integrating their work
  • Prepare business cases and executive recommendations for commercialization investments, resource allocation, and go-to-market changes
  • Establish governance and operating cadences to evaluate performance and refine strategy
  • Counsel platform leadership on growth opportunities, commercialization choices, and portfolio tradeoffs
  • Lead client-facing presentations alongside client teams
  • Oversee commercial enablement content, client messaging, and market communications
  • Produce commercial strategies, client profiles, playbooks, positioning architecture, adoption roadmaps, scorecards, and executive decision materials
  • Increase qualified pipeline, product penetration, adoption, revenue, decision quality, cross-functional alignment, and market readiness

Requirements

  • Bachelor’s degree in business, marketing, strategy, finance, economics, or a related discipline; alternatively, a high school diploma or GED with 15 years of related experience
  • At least 10 years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
  • Experience directing complex cross-functional initiatives and influencing senior stakeholders beyond formal reporting lines
  • People management experience with a record of establishing direction and developing high-performing strategic professionals
  • Experience managing client relationships, including presenting and selling complex ideas or programs
  • Ability and willingness to travel for business as needed
  • Must be at least 18 years old
  • High school diploma or equivalent required
  • Willingness to complete a drug test, background investigation, and fingerprinting during onboarding
  • Must meet Section 19 requirements of the Federal Deposit Insurance Act
  • Authorization to work legally in the United States is required
  • Employment visa sponsorship is not available for this position
  • Advanced degree preferred
  • Proven ability to connect market opportunities, client needs, product capabilities, and financial results
  • Strong analytical and financial skills, including market sizing, segmentation, business-case development, prioritization, and performance measurement
  • Expertise in enterprise and portfolio strategy
  • Sound commercial judgment and opportunity-prioritization skills
  • Experience with client and industry segmentation
  • Executive communication and stakeholder influence
  • Cross-functional leadership and operating-model design
  • Analytical problem-solving and disciplined decision-making
  • Ability to lead, coach, and hold talent accountable

Benefits

  • Annual bonus tied to individual and company performance
  • Flexible work arrangements, including working from home near a Hub or from an office
  • In-person business or team meetings, training sessions, and culture events
  • Employee Resource Groups (ERGs)
  • Inclusive workplace culture
  • Reasonable accommodations for applicants and employees with disabilities

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