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Synchrony
Synchrony
H1B Visa SponsorBankingHealthcareInsurance
Synchrony is a financial services company focused on financing for everyday purchases across healthcare, retail, and business needs. Its CareCredit product provides specialized healthcare financing, while Synchrony Bank supports online savings and banking services alongside retail and healthcare financing. The company also offers business financing solutions through its broader portfolio.
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VP, Diversified & Value and Lifestyle Platform Commercialization Leader

Synchrony seeks a senior commercial strategy leader to shape growth for its Diversified & Value and Lifestyle platform. The role drives commercialization, product adoption, client activation, and coordinated execution across the enterprise.

USUnited StatesCTConnecticutNYNew York
$150,000 – $250,000 / year
HybridFull-timeSeniorEnglish RequiredVice President

Description

  • Own the overarching commercial strategy for the Diversified & Value and Lifestyle platform
  • Convert platform capabilities, market conditions, client needs, and enterprise priorities into a focused growth plan
  • Define ideal clients, priority use cases, target industries, and client segments in partnership with Growth
  • Set the go-to-market approach for platform products
  • Lead the VP, Platform Commercialization - Product and VP, Platform Commercialization - Marketing
  • Build and maintain the platform’s multi-year commercial strategy with the SI team
  • Develop client- and industry-specific commercialization strategies, including product positioning and sequencing
  • Use market, competitive, client, and portfolio insights to identify whitespace and adoption barriers
  • Turn strategy into roadmaps for product adoption, marketing enablement, sales and client activation, and measurement
  • Coordinate planning across Platform, Product, Growth, Sales and Client teams, Industry leaders, Marketing, Finance, and Analytics
  • Direct and coach the Product Strategist and Marketing Strategist
  • Prepare business cases and executive recommendations covering investment, resources, and go-to-market changes
  • Establish governance and operating rhythms for performance reviews and strategic adjustments
  • Counsel platform leadership on growth opportunities, commercialization choices, and portfolio tradeoffs
  • Lead client-facing presentations with client teams
  • Shape commercial enablement resources, client messaging, and market communications
  • Produce commercial strategy, strategic priorities, commercialization playbooks, positioning architecture, integrated roadmaps, decision materials, and performance scorecards
  • Increase qualified pipeline, product penetration, adoption, and revenue linked to commercialization initiatives

Requirements

  • Bachelor’s degree in business, marketing, strategy, finance, economics, or a related discipline; alternatively, a high school diploma or GED plus 15 years of related experience
  • At least 10 years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
  • Record of leading complex, cross-functional initiatives and influencing senior stakeholders without depending solely on formal authority
  • Experience managing people, setting clear direction, and developing high-performing strategy professionals
  • Experience managing client relationships and presenting or selling complex ideas or programs
  • Must be at least 18 years old
  • High school diploma or equivalent required
  • Willingness to complete drug testing, a background investigation, and fingerprinting during onboarding
  • Ability to meet Section 19 requirements under the Federal Deposit Insurance Act
  • Authorization to work legally in the United States; employment visa sponsorship is unavailable
  • Advanced degree preferred
  • Success connecting market opportunities, client needs, product capabilities, and financial results
  • Strong analytical and financial skills, including market sizing, segmentation, business-case preparation, prioritization, and performance measurement
  • Expertise in enterprise and portfolio strategy
  • Sound commercial judgment and opportunity-prioritization skills
  • Experience with client and industry segmentation
  • Strong executive communication and influencing ability
  • Cross-functional leadership and operating-model design capability
  • Analytical problem-solving and disciplined decision-making
  • Ability to lead, coach, and hold talent accountable

Benefits

  • Annual bonus tied to individual and company performance
  • Flexible work options, including working from home near a Hub or from an office
  • In-person business or team meetings, training, and culture events
  • Inclusive workplace culture and Employee Resource Groups
  • Reasonable accommodations for qualified individuals with disabilities

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