bp is a global integrated energy company working across the energy sector to support secure, affordable, and lower-carbon energy. Its business combines established energy operations with investments in the transition, including offshore wind development and biofuel production in Brazil. The company brings together engineering, energy economics, and operational expertise to address complex energy challenges, with a focus on safety and sustainability. bp offers career opportunities across technical, commercial, and analytical disciplines for people interested in global energy markets and the evolving energy landscape.
Vice President of Marketing, bp — United States Hybrid
Lead bp’s TravelCenters of America brand portfolio and nearly $100 million marketing investment. Drive customer growth, loyalty, marketing ROI, and team capability across hybrid U.S. operations.
Description
- Shape and execute bp’s multi-year Convenience & Mobility marketing strategy across the Americas
- Create integrated marketing plans that grow the business, raise brand awareness, and deepen customer engagement
- Collaborate with commercial, operations, digital, loyalty, category management, and executive leadership teams
- Provide senior leaders with insight into customer trends, market dynamics, competitive activity, and marketing results
- Direct marketing for the TravelCenters of America brand portfolio
- Own customer engagement strategies spanning awareness, conversion, retention, and advocacy
- Oversee regional marketing programs
- Lead loyalty and customer engagement initiatives
- Direct promotional and seasonal campaigns
- Build and deliver integrated campaigns aligned with brand, customer, and business goals
- Manage the strategic allocation and optimization of marketing expenditure
- Create measurement frameworks that link marketing investment with business performance
- Set and manage KPIs covering brand health, acquisition, conversion, retention, loyalty, and revenue contribution
- Find optimization opportunities and shift investment to improve return on marketing spend
- Promote test-and-learn programs and ongoing performance gains
- Lead, coach, and grow a high-performing marketing team of approximately 10 professionals
- Coordinate offshore, agency, and centralized marketing resources
- Implement consistent frameworks, processes, and standards across the organization
- Work with internal stakeholders, agencies, vendors, and external partners
- Develop strong partnerships with global and regional collaborators
- Bridge centralized marketing functions with business leadership teams
Requirements
- At least 10 years of progressive marketing leadership experience, including ownership of integrated consumer marketing programs
- A record of managing substantial marketing budgets and producing measurable business results
- Experience directing multichannel marketing across CRM, digital, media, social, communications, and retail activation
- Demonstrated ability to lead and develop high-performing teams
- Background managing agencies and cross-functional organizations
- Strong analytical skills with the ability to link marketing investment to commercial performance
- Bachelor’s degree in Marketing, Business, Communications, a related discipline, or equivalent experience
- Experience in retail, convenience retail, consumer packaged goods, petroleum, mobility, hospitality, restaurants, or another consumer-facing industry
- Experience operating in complex, matrixed global organizations
- Knowledge of loyalty, customer engagement, and data-informed personalization strategies
- Willingness to travel up to 25%
Benefits
- Eligibility for bp select
- Full-time vacation allowance of 120–240 hours annually based on relevant industry experience
- Nine paid holidays each year
- Two personal choice holidays
- Up to eight weeks of paid parental leave for birth or adoption
- Discretionary annual bonus program
- Long-term incentive program
- Retirement benefits with a 401(k) matching program
- Pension benefits for eligible employees
- Health insurance coverage
- Vision insurance coverage
- Dental insurance coverage
- Life insurance coverage
- Short-term disability insurance
- Long-term disability insurance
- Competitive compensation
- Share options
- Flexible benefits
- Agile working arrangements
- Professional development opportunities
- Relocation may be negotiable
- Travel expectations of up to 25%