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Roo
Roo
11 – 50 Employees
HealthcareHealthcare InsuranceNon-profit
Roo is a veterinary relief platform that helps animal hospitals find coverage and connects veterinarians and veterinary technicians with flexible relief work. Professionals can choose part-time or full-time schedules, while hospitals can manage staffing needs through streamlined scheduling and payroll workflows. Founded in 2019, Roo operates at the intersection of healthcare and veterinary workforce technology and supports a network of animal healthcare professionals.
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Senior Growth Marketing Manager, Roo

Lead growth for Roo’s veterinary hospital staffing marketplace, serving independent hospitals across the United States. Own acquisition, activation, retention, experimentation, and measurement across the hospital customer journey.

CACanadaUSUnited States
$105,000 – $195,000 / year
RemoteFull-timeSeniorEnglish RequiredGrowth Marketing

Description

  • Grow Roo’s business among independent veterinary hospitals, from initial discovery through repeat use.
  • Set hospital growth strategy with the general manager and product team, covering acquisition, activation, reactivation, expansion, customer acquisition cost, and payback goals.
  • Manage the hospital growth budget, channel mix, and spending by market tier.
  • Lead B2B lead generation and account-based campaigns across paid search and social, direct mail, referrals, sponsorships, partnerships, SEO, and AEO.
  • Run hospital acquisition campaigns and contribute acquisition efforts to company-wide brand campaigns.
  • Collaborate on conferences, industry events, webinars, hospital targeting, lead scoring, routing, and field handoffs.
  • Manage the conversion rate optimization backlog, testing roadmap, and first-fill playbook, from landing page and sign-up through approval and the first posted shift.
  • Develop and assess A/B tests and product experiments with product and growth analysts.
  • Identify funnel drop-offs and convert findings into improvements.
  • Partner on onboarding, activation, reactivation, incentives, creative, positioning, and messaging programs.
  • Run reactivation campaigns for dormant, churned, and unfilled-shift hospitals.
  • Develop programs that expand hospital usage across roles.
  • Measure acquisition cost, activation, fill rates, lifetime value, payback, attribution, and holdouts.
  • Share performance, spending, and learnings with business-unit and marketing leaders.
  • Report to the general manager of Independent Hospitals, work with Marketing leadership, and take part in Roo’s marketing guild.
  • Coordinate with Hospital Success, product, analytics, product marketing, lifecycle, pricing, brand, community, and Veterinary Marketplace teams.

Requirements

  • Experience in growth or performance marketing for small businesses, ideally at a marketplace or vertical SaaS company.
  • Experience managing a budget and channel mix.
  • Experience owning outcomes beyond clicks, such as activation, first purchase, or customer retention.
  • Experience with paid search and social, sponsorships, partnerships, referrals, direct mail, SEO, and AEO.
  • Account-based campaign experience alongside broad demand generation is a plus.
  • Experience identifying activation and conversion problems and addressing their root causes.
  • Experience working with sales or account teams on lead scoring, routing, and handoffs.
  • Ability to allocate spending by geography in a two-sided marketplace.
  • Ability to design controlled experiments, attribution, holdouts, and success criteria.
  • Ability to analyze data and report unfavorable results to leadership.
  • Understanding of how small-business owners and practice managers make decisions.
  • Clear, credible writing for practice owners and managers, and the ability to create focused briefs.
  • Ability to align sales, product, product marketing, lifecycle, pricing, and data teams without formal authority.
  • Ability to work through ambiguity and build programs from scratch.
  • AI fluency, including using AI to scale output and assessing whether agents can replace manual outreach.
  • Veterinary medicine, healthcare, marketplace, or staffing experience is a plus.

Benefits

  • Potential for accelerated growth and learning.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health coverage, with the base medical plan fully covered for US employees.
  • Comprehensive health coverage through Rippling EOR for Canadian employees.
  • 401(k) for US employees.
  • Registered Retirement Savings Plans and Tax-Free Savings Accounts through Wealthsimple for Canadian employees.
  • Unlimited paid time off.
  • Paid maternity, paternity, and reproductive care leave.
  • Birthday and work anniversary gifts.
  • Opportunity for domestic travel, including regional team-building events.

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