Senior Growth Marketing Manager
Alkami TechnologyLead integrated demand generation for Alkami’s digital banking SaaS platform, using account-based marketing, automation, and multichannel campaigns to grow qualified pipeline and revenue.
Open
Clients Blackbox, Inc. is a performance branding and demand-generation agency serving Registered Investment Advisors (RIAs). Founded in 2021, the company helps financial advisory firms reach high-net-worth and pre-retiree audiences through education-led digital marketing, combining video scripting, content production, audience targeting, and ongoing campaign optimization. Its managed services also incorporate RIA-focused compliance considerations and performance tracking, with a focus on generating qualified appointments, measurable return on investment, and long-term brand equity. The company operates at the intersection of marketing, B2B services, and finance.
Senior Growth Marketing Lead, Meta Advertising
Lead Meta campaigns, creative testing, and conversion funnels for Clients Blackbox, a performance marketing agency serving financial advisors. The role combines client strategy, direct-response copywriting, campaign optimization, and tracking workflows.
Description
- Manage a portfolio of client accounts as their lead strategic contact.
- Run biweekly client calls on results, strategy, testing priorities, and follow-up actions.
- Deliver performance reports at least 24 hours before each scheduled biweekly client call.
- Turn campaign data into recommendations and strategic decisions.
- Strengthen client relationships to support renewals, retention, and referrals.
- Spot account risks and opportunities, then take action.
- Build and optimize Meta campaigns for lead generation and appointment booking.
- Oversee campaign budgets, audiences, bidding, account structure, and creative tests.
- Track daily results against cost-per-appointment and other acquisition measures.
- Investigate weak campaign performance and create structured testing plans.
- Write direct-response ads and video sales letter scripts for financial services audiences.
- Develop and test hooks, offers, creative angles, and messaging variations.
- Work with video editors and guide creative execution.
- Apply AI tools to speed up research and copy development.
- Set up and troubleshoot tracking, Meta pixels, and conversion events.
- Connect Calendly, build Zapier automations, and configure lead-routing workflows.
- Fix technical problems linking ad platforms with client systems.
- Review media, messaging, tracking, and lead flow to uncover funnel issues.
- Report to the Associate Director of Operations and own client results, relationships, and retention.
Requirements
- At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising.
- Experience managing multiple client accounts at once and leading strategic discussions with clients.
- A track record of managing campaigns to defined performance goals while supporting client retention.
- Strong direct-response copywriting ability, including ad copy and scripts.
- Experience creating and testing creative concepts, hooks, angles, and messaging.
- Experience with conversion tracking, pixels, and basic marketing automation.
- Strong communication, organizational, analytical, and problem-solving abilities.
- Preferred: Marketing experience in financial services.
- Preferred: Experience with lead-generation and appointment-setting campaigns.
- Preferred: Video sales letter marketing experience.
- Preferred: Experience with high-value or considered-purchase funnels.
- Preferred: Experience at a performance marketing agency.
- Preferred: Direct-response advertising experience.
- For the upper compensation range, hands-on experience creating and optimizing direct-response ad copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels.
- For the upper compensation range, evidence that creative contributions measurably improved campaign performance, lead quality, conversion rates, and booked appointments.
- Financial services, RIA marketing, and compliance-sensitive advertising experience is strongly preferred.
Benefits
- Paid time off for vacation, sick leave, and public holidays.
- Training and development.
- Work from home.
- Flexible schedule.
- Performance bonus.
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