Senior Growth Marketing Manager
Alkami TechnologyLead integrated demand generation for Alkami’s digital banking SaaS platform, using account-based marketing, automation, and multichannel campaigns to grow qualified pipeline and revenue.
Open
Clients Blackbox, Inc. is a performance branding and demand-generation agency serving Registered Investment Advisors (RIAs). Founded in 2021, the company helps financial advisory firms reach high-net-worth and pre-retiree audiences through education-led digital marketing, combining video scripting, content production, audience targeting, and ongoing campaign optimization. Its managed services also incorporate RIA-focused compliance considerations and performance tracking, with a focus on generating qualified appointments, measurable return on investment, and long-term brand equity. The company operates at the intersection of marketing, B2B services, and finance.
Senior Growth Marketing Lead, Meta Ads
Lead Meta advertising, direct-response creative, and funnel optimization for financial advisor clients. Manage campaigns and client relationships to increase qualified appointments and support retention.
Description
- Manage a portfolio of client accounts as the main strategic contact
- Lead client calls every two weeks on performance, strategy, testing priorities, and next steps
- Send performance reports at least 24 hours before each scheduled client call
- Turn campaign data into clear recommendations and strategic decisions
- Build client relationships that support renewals, retention, and referrals
- Spot account risks and growth opportunities, then address them
- Create, launch, and optimize Meta campaigns for lead generation and appointment booking
- Manage campaign budgets, audiences, bidding, account structure, and creative tests
- Track daily results against cost per appointment and other acquisition measures
- Identify why campaigns are underperforming and decide how to improve them
- Plan tests across audiences, offers, messaging, creative, and campaign settings
- Write direct-response ads and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variants for testing
- Use performance data to shape creative and messaging hypotheses
- Work with video editors and guide creative development
- Use AI tools to speed up research and copywriting
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly connections, Zapier automations, and lead-routing workflows
- Fix technical issues connecting advertising platforms with client systems
- Review media, messaging, tracking, and lead flow to find funnel problems
- Report to the Associate Director of Operations and take responsibility for client performance, relationships, and retention
Requirements
- At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising
- Background managing multiple client accounts at once and leading strategic client conversations
- Record of managing campaigns to defined performance goals while supporting client retention
- Strong direct-response copywriting ability, including ad copy and scripts
- Experience creating and testing creative concepts, hooks, angles, and messaging
- Experience with conversion tracking, pixels, and basic marketing automation
- Strong communication, organizational, analytical, and problem-solving abilities
- Financial services marketing experience is preferred
- Experience with lead generation and appointment-setting campaigns is preferred
- Video sales letter marketing experience is preferred
- Experience with high-ticket or considered-purchase funnels is preferred
- Performance marketing agency experience is preferred
- Direct-response advertising experience is preferred
- Candidates at the upper end of the compensation range must have hands-on experience developing and optimizing direct-response ad copy, video scripts and VSLs, creative hooks, messaging angles, and conversion-focused funnels
- Candidates at the upper end of the compensation range should show measurable campaign improvements in performance, lead quality, conversion rates, and booked appointments resulting from their creative work
- Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred
Benefits
- Paid time off for vacation, sick time, and public holidays
- Training and development
- Work from home
- Flexible schedule
- Performance bonus
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