Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Darbuotojai
B2BFinansaiRinkodara
Clients Blackbox, Inc. yra veiklos rezultatais grindžiamo prekės ženklo kūrimo ir paklausos generavimo agentūra, teikianti paslaugas registruotiems investicijų konsultantams (RIA). 2021 m. įkurta įmonė padeda finansų konsultavimo įmonėms pasiekti pasiturinčią ir į pensiją besiruošiančią auditoriją pasitelkiant švietimu grindžiamą skaitmeninę rinkodarą. Jos paslaugos apima vaizdo įrašų scenarijų kūrimą, turinio gamybą, auditorijos taikymą ir nuolatinį kampanijų optimizavimą. Teikiant valdomas paslaugas taip pat atsižvelgiama į su RIA veikla susijusius atitikties reikalavimus ir stebimi veiklos rezultatai, daugiausia dėmesio skiriant kvalifikuotų susitikimų generavimui, išmatuojamai investicijų grąžai ir ilgalaikei prekės ženklo vertei. Įmonė veikia rinkodaros, B2B paslaugų ir finansų sektorių sankirtoje.

Senior Growth Marketing Lead, Meta Ads

Lead Meta advertising, direct-response creative, and funnel optimization for financial advisor clients. Manage campaigns and client relationships to increase qualified appointments and support retention.

Aprašymas

  • Manage a portfolio of client accounts as the main strategic contact
  • Lead client calls every two weeks on performance, strategy, testing priorities, and next steps
  • Send performance reports at least 24 hours before each scheduled client call
  • Turn campaign data into clear recommendations and strategic decisions
  • Build client relationships that support renewals, retention, and referrals
  • Spot account risks and growth opportunities, then address them
  • Create, launch, and optimize Meta campaigns for lead generation and appointment booking
  • Manage campaign budgets, audiences, bidding, account structure, and creative tests
  • Track daily results against cost per appointment and other acquisition measures
  • Identify why campaigns are underperforming and decide how to improve them
  • Plan tests across audiences, offers, messaging, creative, and campaign settings
  • Write direct-response ads and video sales letter scripts for financial services audiences
  • Develop hooks, angles, offers, and messaging variants for testing
  • Use performance data to shape creative and messaging hypotheses
  • Work with video editors and guide creative development
  • Use AI tools to speed up research and copywriting
  • Set up and troubleshoot tracking, Meta pixels, and conversion events
  • Configure Calendly connections, Zapier automations, and lead-routing workflows
  • Fix technical issues connecting advertising platforms with client systems
  • Review media, messaging, tracking, and lead flow to find funnel problems
  • Report to the Associate Director of Operations and take responsibility for client performance, relationships, and retention

Reikalavimai

  • At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising
  • Background managing multiple client accounts at once and leading strategic client conversations
  • Record of managing campaigns to defined performance goals while supporting client retention
  • Strong direct-response copywriting ability, including ad copy and scripts
  • Experience creating and testing creative concepts, hooks, angles, and messaging
  • Experience with conversion tracking, pixels, and basic marketing automation
  • Strong communication, organizational, analytical, and problem-solving abilities
  • Financial services marketing experience is preferred
  • Experience with lead generation and appointment-setting campaigns is preferred
  • Video sales letter marketing experience is preferred
  • Experience with high-ticket or considered-purchase funnels is preferred
  • Performance marketing agency experience is preferred
  • Direct-response advertising experience is preferred
  • Candidates at the upper end of the compensation range must have hands-on experience developing and optimizing direct-response ad copy, video scripts and VSLs, creative hooks, messaging angles, and conversion-focused funnels
  • Candidates at the upper end of the compensation range should show measurable campaign improvements in performance, lead quality, conversion rates, and booked appointments resulting from their creative work
  • Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred

Privalumai

  • Paid time off for vacation, sick time, and public holidays
  • Training and development
  • Work from home
  • Flexible schedule
  • Performance bonus

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Clients Blackbox, Inc.

Senior Growth Marketing Lead, Meta Advertising

Clients Blackbox, Inc.
1 – 10 Darbuotojai
B2BFinansaiRinkodara

Lead Meta campaigns, creative testing, and conversion funnels for Clients Blackbox, a performance marketing agency serving financial advisors. The role combines client strategy, direct-response copywriting, campaign optimization, and tracking workflows.

Atidaryti