Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Darbuotojai
B2BFinansaiRinkodara
Clients Blackbox, Inc. yra veiklos rezultatais grindžiamo prekės ženklo kūrimo ir paklausos generavimo agentūra, teikianti paslaugas registruotiems investicijų konsultantams (RIA). 2021 m. įkurta įmonė padeda finansų konsultavimo įmonėms pasiekti pasiturinčią ir į pensiją besiruošiančią auditoriją pasitelkiant švietimu grindžiamą skaitmeninę rinkodarą. Jos paslaugos apima vaizdo įrašų scenarijų kūrimą, turinio gamybą, auditorijos taikymą ir nuolatinį kampanijų optimizavimą. Teikiant valdomas paslaugas taip pat atsižvelgiama į su RIA veikla susijusius atitikties reikalavimus ir stebimi veiklos rezultatai, daugiausia dėmesio skiriant kvalifikuotų susitikimų generavimui, išmatuojamai investicijų grąžai ir ilgalaikei prekės ženklo vertei. Įmonė veikia rinkodaros, B2B paslaugų ir finansų sektorių sankirtoje.

Senior Growth Marketing Lead, Meta Ads

Lead Meta advertising, direct-response creative, and conversion funnels for financial-advisor clients. The role combines client strategy, campaign optimization, and appointment-generation performance.

Aprašymas

  • Manage client accounts and act as their primary strategic contact
  • Lead biweekly calls on results, strategy, testing priorities, and next steps
  • Send performance reports at least 24 hours before each biweekly client call
  • Turn campaign data into clear recommendations and strategic decisions
  • Build client relationships that support retention, renewals, and referrals
  • Spot and address account risks and growth opportunities
  • Build, launch, and optimize Meta campaigns for lead generation and appointment booking
  • Manage campaign budgets, audiences, bidding, account structure, and creative tests
  • Track daily results against cost per appointment and other acquisition measures
  • Diagnose weak campaign performance and identify ways to improve it
  • Plan tests across audiences, offers, messaging, creative, and campaign settings
  • Write direct-response ads and video sales letter scripts for financial services audiences
  • Develop hooks, angles, offers, and messaging variations for testing
  • Use performance results to form creative and messaging hypotheses
  • Work with video editors and guide creative development
  • Use AI tools to speed up research and copywriting while applying sound judgment and maintaining quality
  • Set up and troubleshoot tracking, Meta pixels, and conversion events
  • Configure Calendly integrations, Zapier automations, and lead-routing workflows
  • Fix technical issues between advertising platforms and client systems
  • Assess media, messaging, tracking, and lead flow to find funnel problems
  • Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention

Reikalavimai

  • Bring at least five years of hands-on paid media experience, including substantial responsibility for Meta advertising
  • Have experience managing multiple client accounts at once and leading client-facing strategy discussions
  • Show a record of managing campaigns to defined performance goals while supporting client retention
  • Have strong direct-response copywriting skills, including ad copy and scripts
  • Have experience developing and testing creative concepts, hooks, angles, and messaging
  • Have experience with conversion tracking, pixels, and basic marketing automation
  • Demonstrate strong communication, organizational, analytical, and problem-solving skills
  • Financial services marketing experience is preferred
  • Lead-generation and appointment-setting campaign experience is preferred
  • Video sales letter marketing experience is preferred
  • High-ticket or considered-purchase funnel experience is preferred
  • Performance marketing agency experience is preferred
  • Direct-response advertising experience is preferred
  • For compensation at the upper end of the range, demonstrate hands-on development and optimization of direct-response ad copy, video scripts and VSLs, creative hooks, messaging angles, and conversion-focused funnels
  • For compensation at the upper end of the range, show measurable campaign improvements in performance, lead quality, conversion rates, and booked appointments attributable to creative contributions
  • Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred

Privalumai

  • Paid time off for vacation, sick leave, and public holidays
  • Training and development
  • Work from home
  • Flexible schedule
  • Performance bonus

Susiję darbai

Roo

Senior Growth Marketing Manager, Roo

Roo

Lead growth for Roo’s veterinary hospital staffing marketplace, serving independent hospitals across the United States. Own acquisition, activation, retention, experimentation, and measurement across the hospital customer journey.

Atidaryti
Clients Blackbox, Inc.

Senior Growth Marketing Lead, Meta Advertising

Clients Blackbox, Inc.
1 – 10 Darbuotojai
B2BFinansaiRinkodara

Lead Meta campaigns, creative testing, and conversion funnels for Clients Blackbox, a performance marketing agency serving financial advisors. The role combines client strategy, direct-response copywriting, campaign optimization, and tracking workflows.

Atidaryti