Clients Blackbox, Inc.
Clients Blackbox, Inc.
1 – 10 Darbuotojai
B2BFinansaiRinkodara
Clients Blackbox, Inc. yra veiklos rezultatais grindžiamo prekės ženklo kūrimo ir paklausos generavimo agentūra, teikianti paslaugas registruotiems investicijų konsultantams (RIA). 2021 m. įkurta įmonė padeda finansų konsultavimo įmonėms pasiekti pasiturinčią ir į pensiją besiruošiančią auditoriją pasitelkiant švietimu grindžiamą skaitmeninę rinkodarą. Jos paslaugos apima vaizdo įrašų scenarijų kūrimą, turinio gamybą, auditorijos taikymą ir nuolatinį kampanijų optimizavimą. Teikiant valdomas paslaugas taip pat atsižvelgiama į su RIA veikla susijusius atitikties reikalavimus ir stebimi veiklos rezultatai, daugiausia dėmesio skiriant kvalifikuotų susitikimų generavimui, išmatuojamai investicijų grąžai ir ilgalaikei prekės ženklo vertei. Įmonė veikia rinkodaros, B2B paslaugų ir finansų sektorių sankirtoje.

Senior Growth Marketing Lead, Paid Media

Lead Meta campaigns, direct-response creative, and client strategy at a financial advisor marketing agency. Improve appointment generation, funnel results, and client retention.

Aprašymas

  • Manage client accounts as the primary strategic contact.
  • Lead biweekly client calls on campaign performance, strategy, testing priorities, and next steps.
  • Deliver performance reports at least 24 hours before biweekly client calls.
  • Turn campaign data into clear recommendations and strategic decisions.
  • Strengthen client relationships to support renewals, retention, and referrals.
  • Spot and address account risks and growth opportunities.
  • Build, launch, and optimize Meta campaigns for lead generation and appointment booking.
  • Manage campaign budgets, audiences, bidding, account structure, and creative tests.
  • Track daily results against cost-per-appointment and other acquisition measures.
  • Diagnose weak campaign performance and identify improvements.
  • Plan tests across audiences, offers, messaging, creative, and campaign settings.
  • Write direct-response ads and video sales letter scripts for financial services audiences.
  • Develop hooks, angles, offers, and messaging variants for testing.
  • Use performance results to shape creative and messaging hypotheses.
  • Work with video editors and guide creative production.
  • Use AI tools to speed up research and copy development while applying sound judgment and maintaining quality.
  • Set up and troubleshoot tracking, Meta pixels, and conversion events.
  • Configure Calendly integrations, Zapier automations, and lead-routing processes.
  • Fix technical issues connecting advertising platforms with client systems.
  • Review media, messaging, tracking, and lead flow to find funnel problems.
  • Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

Reikalavimai

  • At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising.
  • Experience managing several client accounts at once and leading client-facing strategy discussions.
  • A record of steering campaigns toward defined performance goals while helping retain clients.
  • Strong direct-response copywriting ability, including ads and scripts.
  • Experience creating and testing creative concepts, hooks, angles, and messaging.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Strong communication, organization, analytical, and problem-solving skills.
  • Preferred: Financial services marketing experience.
  • Preferred: Lead generation and appointment-setting campaigns.
  • Preferred: Video sales letter marketing.
  • Preferred: High-value or considered-purchase funnels.
  • Preferred: Performance marketing agency experience.
  • Candidates at the top of the compensation range must have hands-on experience creating and optimizing direct-response ads, video scripts and VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable gains in campaign performance, lead quality, conversion rates, and booked appointments.
  • Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred.
  • benefits

Privalumai

  • Paid time off for vacation, sick leave, and public holidays.
  • Training and development.
  • Work from home.
  • Flexible schedule.
  • Performance bonus.

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Clients Blackbox, Inc.

Senior Growth Marketing Lead, Meta Advertising

Clients Blackbox, Inc.
1 – 10 Darbuotojai
B2BFinansaiRinkodara

Lead Meta campaigns, creative testing, and conversion funnels for Clients Blackbox, a performance marketing agency serving financial advisors. The role combines client strategy, direct-response copywriting, campaign optimization, and tracking workflows.

Atidaryti