Senior Growth Marketing Manager
Alkami TechnologyLead integrated demand generation for Alkami’s digital banking SaaS platform, using account-based marketing, automation, and multichannel campaigns to grow qualified pipeline and revenue.
Open
Clients Blackbox, Inc. is a performance branding and demand-generation agency serving Registered Investment Advisors (RIAs). Founded in 2021, the company helps financial advisory firms reach high-net-worth and pre-retiree audiences through education-led digital marketing, combining video scripting, content production, audience targeting, and ongoing campaign optimization. Its managed services also incorporate RIA-focused compliance considerations and performance tracking, with a focus on generating qualified appointments, measurable return on investment, and long-term brand equity. The company operates at the intersection of marketing, B2B services, and finance.
Senior Growth Marketing Lead, Paid Media
Lead Meta campaigns, direct-response creative, and client strategy at a financial advisor marketing agency. Improve appointment generation, funnel results, and client retention.
Description
- Manage client accounts as the primary strategic contact.
- Lead biweekly client calls on campaign performance, strategy, testing priorities, and next steps.
- Deliver performance reports at least 24 hours before biweekly client calls.
- Turn campaign data into clear recommendations and strategic decisions.
- Strengthen client relationships to support renewals, retention, and referrals.
- Spot and address account risks and growth opportunities.
- Build, launch, and optimize Meta campaigns for lead generation and appointment booking.
- Manage campaign budgets, audiences, bidding, account structure, and creative tests.
- Track daily results against cost-per-appointment and other acquisition measures.
- Diagnose weak campaign performance and identify improvements.
- Plan tests across audiences, offers, messaging, creative, and campaign settings.
- Write direct-response ads and video sales letter scripts for financial services audiences.
- Develop hooks, angles, offers, and messaging variants for testing.
- Use performance results to shape creative and messaging hypotheses.
- Work with video editors and guide creative production.
- Use AI tools to speed up research and copy development while applying sound judgment and maintaining quality.
- Set up and troubleshoot tracking, Meta pixels, and conversion events.
- Configure Calendly integrations, Zapier automations, and lead-routing processes.
- Fix technical issues connecting advertising platforms with client systems.
- Review media, messaging, tracking, and lead flow to find funnel problems.
- Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.
Requirements
- At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising.
- Experience managing several client accounts at once and leading client-facing strategy discussions.
- A record of steering campaigns toward defined performance goals while helping retain clients.
- Strong direct-response copywriting ability, including ads and scripts.
- Experience creating and testing creative concepts, hooks, angles, and messaging.
- Experience with conversion tracking, pixels, and basic marketing automation.
- Strong communication, organization, analytical, and problem-solving skills.
- Preferred: Financial services marketing experience.
- Preferred: Lead generation and appointment-setting campaigns.
- Preferred: Video sales letter marketing.
- Preferred: High-value or considered-purchase funnels.
- Preferred: Performance marketing agency experience.
- Candidates at the top of the compensation range must have hands-on experience creating and optimizing direct-response ads, video scripts and VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable gains in campaign performance, lead quality, conversion rates, and booked appointments.
- Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred.
- benefits
Benefits
- Paid time off for vacation, sick leave, and public holidays.
- Training and development.
- Work from home.
- Flexible schedule.
- Performance bonus.
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