Senior Growth Marketing Manager
Alkami TechnologyLead integrated demand generation for Alkami’s digital banking SaaS platform, using account-based marketing, automation, and multichannel campaigns to grow qualified pipeline and revenue.
Open
Clients Blackbox, Inc. is a performance branding and demand-generation agency serving Registered Investment Advisors (RIAs). Founded in 2021, the company helps financial advisory firms reach high-net-worth and pre-retiree audiences through education-led digital marketing, combining video scripting, content production, audience targeting, and ongoing campaign optimization. Its managed services also incorporate RIA-focused compliance considerations and performance tracking, with a focus on generating qualified appointments, measurable return on investment, and long-term brand equity. The company operates at the intersection of marketing, B2B services, and finance.
Senior Growth Marketing Lead, Meta Ads
Lead Meta advertising, direct-response creative, and conversion funnels for financial-advisor clients. The role combines client strategy, campaign optimization, and appointment-generation performance.
Description
- Manage client accounts and act as their primary strategic contact
- Lead biweekly calls on results, strategy, testing priorities, and next steps
- Send performance reports at least 24 hours before each biweekly client call
- Turn campaign data into clear recommendations and strategic decisions
- Build client relationships that support retention, renewals, and referrals
- Spot and address account risks and growth opportunities
- Build, launch, and optimize Meta campaigns for lead generation and appointment booking
- Manage campaign budgets, audiences, bidding, account structure, and creative tests
- Track daily results against cost per appointment and other acquisition measures
- Diagnose weak campaign performance and identify ways to improve it
- Plan tests across audiences, offers, messaging, creative, and campaign settings
- Write direct-response ads and video sales letter scripts for financial services audiences
- Develop hooks, angles, offers, and messaging variations for testing
- Use performance results to form creative and messaging hypotheses
- Work with video editors and guide creative development
- Use AI tools to speed up research and copywriting while applying sound judgment and maintaining quality
- Set up and troubleshoot tracking, Meta pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead-routing workflows
- Fix technical issues between advertising platforms and client systems
- Assess media, messaging, tracking, and lead flow to find funnel problems
- Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention
Requirements
- Bring at least five years of hands-on paid media experience, including substantial responsibility for Meta advertising
- Have experience managing multiple client accounts at once and leading client-facing strategy discussions
- Show a record of managing campaigns to defined performance goals while supporting client retention
- Have strong direct-response copywriting skills, including ad copy and scripts
- Have experience developing and testing creative concepts, hooks, angles, and messaging
- Have experience with conversion tracking, pixels, and basic marketing automation
- Demonstrate strong communication, organizational, analytical, and problem-solving skills
- Financial services marketing experience is preferred
- Lead-generation and appointment-setting campaign experience is preferred
- Video sales letter marketing experience is preferred
- High-ticket or considered-purchase funnel experience is preferred
- Performance marketing agency experience is preferred
- Direct-response advertising experience is preferred
- For compensation at the upper end of the range, demonstrate hands-on development and optimization of direct-response ad copy, video scripts and VSLs, creative hooks, messaging angles, and conversion-focused funnels
- For compensation at the upper end of the range, show measurable campaign improvements in performance, lead quality, conversion rates, and booked appointments attributable to creative contributions
- Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred
Benefits
- Paid time off for vacation, sick leave, and public holidays
- Training and development
- Work from home
- Flexible schedule
- Performance bonus
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