Senior Growth Marketing Manager
Alkami TechnologyLead integrated demand generation for Alkami’s digital banking SaaS platform, using account-based marketing, automation, and multichannel campaigns to grow qualified pipeline and revenue.
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Clients Blackbox, Inc. एक प्रदर्शन ब्रांडिंग और मांग-सृजन एजेंसी है, जो पंजीकृत निवेश सलाहकारों (RIAs) को सेवाएँ प्रदान करती है। 2021 में स्थापित यह कंपनी वित्तीय सलाहकार फर्मों को शिक्षा-केंद्रित डिजिटल मार्केटिंग के माध्यम से उच्च-निवल-मूल्य वाले और सेवानिवृत्ति-पूर्व दर्शकों तक पहुँचने में सहायता करती है। इसके लिए वीडियो स्क्रिप्टिंग, सामग्री निर्माण, दर्शक लक्ष्यीकरण और निरंतर अभियान अनुकूलन को एकीकृत किया जाता है। इसकी प्रबंधित सेवाओं में RIA-केंद्रित अनुपालन संबंधी विचारों और प्रदर्शन की निगरानी को भी शामिल किया जाता है, जिसका लक्ष्य योग्य अपॉइंटमेंट, मापने योग्य निवेश प्रतिफल और दीर्घकालिक ब्रांड मूल्य उत्पन्न करना है। कंपनी मार्केटिंग, B2B सेवाओं और वित्त के संगम पर कार्य करती है।
Senior Growth Marketing Lead, Meta Advertising
Lead Meta campaigns, creative testing, and conversion funnels for Clients Blackbox, a performance marketing agency serving financial advisors. The role combines client strategy, direct-response copywriting, campaign optimization, and tracking workflows.
संयुक्त राज्य
टेक्सास$90,000 – $1,25,000 / वर्ष
रिमोटपूर्णकालिकवरिष्ठआवश्यक भाषा: अंग्रेज़ीग्रोथ मार्केटिंगविवरण
- Manage a portfolio of client accounts as their lead strategic contact.
- Run biweekly client calls on results, strategy, testing priorities, and follow-up actions.
- Deliver performance reports at least 24 hours before each scheduled biweekly client call.
- Turn campaign data into recommendations and strategic decisions.
- Strengthen client relationships to support renewals, retention, and referrals.
- Spot account risks and opportunities, then take action.
- Build and optimize Meta campaigns for lead generation and appointment booking.
- Oversee campaign budgets, audiences, bidding, account structure, and creative tests.
- Track daily results against cost-per-appointment and other acquisition measures.
- Investigate weak campaign performance and create structured testing plans.
- Write direct-response ads and video sales letter scripts for financial services audiences.
- Develop and test hooks, offers, creative angles, and messaging variations.
- Work with video editors and guide creative execution.
- Apply AI tools to speed up research and copy development.
- Set up and troubleshoot tracking, Meta pixels, and conversion events.
- Connect Calendly, build Zapier automations, and configure lead-routing workflows.
- Fix technical problems linking ad platforms with client systems.
- Review media, messaging, tracking, and lead flow to uncover funnel issues.
- Report to the Associate Director of Operations and own client results, relationships, and retention.
आवश्यकताएँ
- At least five years of hands-on paid media experience, including substantial responsibility for Meta advertising.
- Experience managing multiple client accounts at once and leading strategic discussions with clients.
- A track record of managing campaigns to defined performance goals while supporting client retention.
- Strong direct-response copywriting ability, including ad copy and scripts.
- Experience creating and testing creative concepts, hooks, angles, and messaging.
- Experience with conversion tracking, pixels, and basic marketing automation.
- Strong communication, organizational, analytical, and problem-solving abilities.
- Preferred: Marketing experience in financial services.
- Preferred: Experience with lead-generation and appointment-setting campaigns.
- Preferred: Video sales letter marketing experience.
- Preferred: Experience with high-value or considered-purchase funnels.
- Preferred: Experience at a performance marketing agency.
- Preferred: Direct-response advertising experience.
- For the upper compensation range, hands-on experience creating and optimizing direct-response ad copy, video scripts or VSLs, creative hooks, messaging angles, and conversion-focused funnels.
- For the upper compensation range, evidence that creative contributions measurably improved campaign performance, lead quality, conversion rates, and booked appointments.
- Financial services, RIA marketing, and compliance-sensitive advertising experience is strongly preferred.
लाभ
- Paid time off for vacation, sick leave, and public holidays.
- Training and development.
- Work from home.
- Flexible schedule.
- Performance bonus.
संबंधित नौकरियाँ
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