H&R Block
H&R Block
H&R Block is a U.S.-based financial services company focused on tax preparation, accounting, and related consumer and small-business solutions. Founded in 1955, the company combines retail tax offices, franchise operations, and digital platforms to support tax filing and tax professionals, along with services such as small-business bookkeeping and payroll, refund advances, and prepaid cards. Its work spans finance, business-to-consumer, and business-to-business services, with teams supporting both in-person and online customer experiences.

Senior Creative Design Manager, H&R Block (Missouri Remote)

Lead brand, paid media, and lifecycle marketing creative at H&R Block. Use data-informed design to support customer acquisition, conversion, and retention.

Description

  • Direct creative strategy, design direction, and execution across brand, organic, and paid marketing channels
  • Lead, coach, and develop a team of designers through performance management, mentoring, and career planning
  • Work with Performance Marketing and go-to-market leaders to deliver creative supporting acquisition, conversion, retention, and revenue objectives
  • Oversee creative production for paid social, display, video, search companion assets, email, and other digital channels
  • Define and uphold creative standards, workflows, and best practices
  • Drive testing and optimization initiatives informed by customer insights, analytics, and performance data
  • Partner with Content Strategy, Brand, Analytics, Customer Experience, and Marketing teams
  • Maintain alignment between creative assets, brand guidelines, and channel performance goals
  • Track industry developments, platform changes, and emerging creative practices

Requirements

  • Bachelor’s degree in graphic design, marketing, communications, digital media, or a related discipline
  • At least 10 years of experience in creative design, performance marketing creative, digital marketing, email design, or a related field
  • At least 3 years of experience managing and developing creative teams
  • Track record of leading creative strategy and delivery for paid media, performance marketing, and lifecycle marketing initiatives
  • Solid knowledge of paid social, display advertising, digital advertising, email marketing, and customer journey practices
  • Experience using analytics, test outcomes, and customer insights to improve creative performance
  • Ability to maintain brand consistency while delivering conversion-oriented creative
  • Strong stakeholder management and cross-functional collaboration skills in a matrixed organization
  • Excellent communication, presentation, and creative storytelling skills
  • Proficiency with contemporary design tools such as Adobe Creative Cloud, Figma, and related collaboration platforms
  • Experience overseeing agency partners, external vendors, and creative production workflows is preferred

Benefits

  • Medical and prescription drug coverage for eligible associates and dependents
  • H&R Block 401(k) retirement savings plan
  • Employee Assistance Program
  • Virtual fitness center programs
  • Associate discount program
  • Business Travel Accident Insurance
  • Associate tax preparation benefit
  • Competitive pay
  • Comprehensive benefits
  • Support for personal and professional life
  • Ongoing learning opportunities
  • High-performing, connected culture

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