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Coastal
Coastal
501 – 1,000 Employees
Artificial IntelligenceConsultingSaaS
Coastal is a professional services consultancy working across Salesforce, Snowflake, data, and AI. Its teams bring cloud integration and CRM implementation together with data platform work, tailoring delivery to the needs of industries including public services, telecommunications, nonprofits, manufacturing, and high tech. Coastal describes its engagements as focused on measurable outcomes, supported by cross-cloud teams, AI-assisted accelerators, and continued work after launch. The company is backed by Tata Consultancy Services.
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Remote Associate Director, Salesforce Consumer Goods Cloud

Advise retail and consumer goods clients while leading Salesforce Consumer Goods Cloud implementations. Drive account growth, delivery oversight, and digital transformation across client operations.

USUnited StatesFLFloridaKYKentuckyVAVirginiaRemoteFull-timeSeniorEnglish RequiredDirector
CloudTableau

Description

  • Advise a portfolio of retail and consumer goods clients as their primary strategic partner.
  • Build executive relationships across sales, field operations, marketing, and IT.
  • Oversee portfolio bookings, revenue, margins, and customer satisfaction.
  • Find opportunities to expand accounts with tailored Salesforce solutions.
  • Guide executives on retail execution, field sales, distributor management, and customer care workflows.
  • Plan budgets, scope, and staffing for complex Consumer Goods Cloud and multi-cloud Salesforce engagements.
  • Oversee project launches, sprint planning, architecture alignment, and delivery governance.
  • Match statement-of-work commitments to delivery team capacity and expertise.
  • Manage engagement risks, dependencies, and executive escalations.
  • Improve the Consumer Goods Cloud delivery methodology.
  • Direct proposals, RFP responses, pitch presentations, and pricing strategies.
  • Bring expertise in retail execution, field representative scheduling, territory management, planogram compliance, order capture, and trade spend to pre-sales work.
  • Build, lead, and mentor consulting and technical teams.
  • Develop practice resources, reusable retail and consumer goods accelerators, and Salesforce Consumer Goods Cloud thought leadership.

Requirements

  • At least 10 years of consulting or digital transformation experience, primarily in retail, consumer goods, or CPG.
  • Strong knowledge of CPG go-to-market strategies, retail execution, field sales operations, trade promotion management and optimization, key account management, and distributor delivery models.
  • At least 5 years delivering Salesforce or CRM projects.
  • Demonstrated relationship-building and program management skills.
  • Experience developing trusted-advisor relationships with customers.
  • Project management experience covering proposals, contracts, pricing, risk, and staffing.
  • Ability to lead teams through influence while also contributing as an individual.
  • Experience participating in sales and business development.
  • Hands-on experience with or leadership of Salesforce Consumer Goods Cloud implementations, including Retail Execution, Trade Promotion Management, and Field Rep Analytics.
  • Broad familiarity with Salesforce Sales, Service, Commerce, Marketing, or Data Cloud, or Tableau, in a retail or consumer goods setting.
  • Working knowledge of CRM or marketing automation applications, particularly Salesforce.
  • Strong attention to detail.
  • Ability to manage stress and urgent, last-minute requests.
  • Permanent, full-time authorization to work in the United States.
  • Bachelor’s degree preferred, or equivalent experience.
  • Willingness to travel to client sites as needed.

Benefits

  • Flexible working hours that support work-life balance.
  • Flexible remote work.
  • Unlimited paid time off.
  • 401(k) with company match.
  • Medical, vision, and dental coverage.
  • Quarterly bonus opportunities.
  • Reimbursement for continuing education and certifications, especially in Salesforce and Snowflake.
  • Occasional in-house competitions with spot bonuses.
  • Flexible and enjoyable team culture.
  • Regular virtual and in-person team events, including lunch-and-learns, happy hours, and team-building activities.
  • Monthly all-hands meetings.
  • Open-door leadership with access to mentorship and guidance.
  • Opportunities for accelerated growth, networking, and career guidance and support.
  • A company culture grounded in trust, transparency, and respect at every level.

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