HubSpot
HubSpot
1,001 – 5,000 Employees
H1B Visa SponsorB2BMarketingSaaS
HubSpot is a B2B SaaS company that develops an AI-powered customer platform for marketing, sales, customer service, content, operations, and commerce teams. Its integrated products, including Marketing Hub, Sales Hub, Service Hub, and Content Hub, bring customer data and workflows together so businesses can attract prospects, manage relationships, close deals, and support customers from one platform. HubSpot serves more than 238,000 customers across 135 countries, supporting organizations ranging from startups to large enterprises.

Principal Marketing Data Analyst — United States Remote

Lead marketing measurement, attribution, marketing mix modeling, and forecasting for HubSpot’s AI-powered customer platform. Shape data-informed marketing investment and revenue decisions through advanced analytics and experimentation.

Description

  • Advance HubSpot’s marketing measurement strategy and investment optimization
  • Own measurement across organic, paid, owned, Brand, LLM/AEO, media and creator, and earned channels
  • Build full-funnel attribution across the buyer journey and modernize measurement beyond last-click models
  • Deliver executive reporting and performance narratives that connect marketing spend with revenue results
  • Develop and run Marketing Mix Models to measure marginal ROI, support scenarios, and guide capital allocation
  • Create and expand incrementality testing using holdouts and causal experiments
  • Work with Marketing and Finance leaders to support evidence-based investment planning
  • Develop and operationalize predictive LTV models and revenue forecasts across multiple time horizons
  • Set the build-versus-buy direction for predictive tools and oversee external partnerships
  • Direct data science delivery against measurement priorities and expand AI and machine learning use cases in measurement, attribution, targeting, and forecasting

Requirements

  • At least 10 years of experience in marketing analytics or marketing data science
  • Strong understanding of how marketing strategy is developed and executed
  • Advanced expertise in Marketing Mix Modeling and incrementality testing
  • Experience developing or operationalizing Marketing Mix Modeling and incrementality capabilities
  • Experience creating predictive LTV models and revenue forecasts across multiple time horizons
  • Experience developing or implementing multi-touch attribution for a B2B SaaS buyer journey
  • Demonstrated success building trusted Finance partnerships and measurement frameworks that inform budgets
  • Strong technical fluency, including experiment design and validation of data science outputs
  • Experience with multi-touch attribution across paid, owned, and earned channels, including view-based and buying-group-level measurement
  • Excellent communication skills with executive audiences
  • Preferred experience includes B2B SaaS or high-growth technology, data science, Brand and LLM/AEO/GEO measurement, paid media strategy and bidding optimization, vendor management, and B2B buying-group measurement

Benefits

  • Annual cash compensation may combine base salary, on-target commission for eligible roles, and annual bonus targets through HubSpot’s bonus plan
  • Some positions may participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
  • Some positions may qualify for overtime pay
  • HubSpot benefits and perks designed to support employee growth
  • Flexible work options and in-person events focused on connection
  • Support for accommodations related to travel limitations or other circumstances
  • Disability accommodations and assistance throughout the hiring process

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