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HubSpot
HubSpot
1.001 – 5.000 Angajați
Sponsor pentru viza H1BB2BMarketingSaaS
HubSpot este o companie B2B SaaS care dezvoltă o platformă pentru clienți, bazată pe inteligență artificială, destinată echipelor de marketing, vânzări, servicii pentru clienți, conținut, operațiuni și comerț. Produsele sale integrate, inclusiv Marketing Hub, Sales Hub, Service Hub și Content Hub, reunesc datele despre clienți și fluxurile de lucru, astfel încât companiile să poată atrage potențiali clienți, să gestioneze relațiile, să încheie tranzacții și să ofere asistență clienților de pe o singură platformă. HubSpot deservește peste 238.000 de clienți din 135 de țări, sprijinind organizații de la startupuri până la întreprinderi mari.
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Principal Marketing Data Analyst — United States Remote

Lead marketing measurement, attribution, marketing mix modeling, and forecasting for HubSpot’s AI-powered customer platform. Shape data-informed marketing investment and revenue decisions through advanced analytics and experimentation.

USStatele Unite ale Americii
152.200 $ – 243.500 $ / an
RemoteNormă întreagăLiderLimbă Obligatorie: englezăAnalist de date

Descriere

  • Advance HubSpot’s marketing measurement strategy and investment optimization
  • Own measurement across organic, paid, owned, Brand, LLM/AEO, media and creator, and earned channels
  • Build full-funnel attribution across the buyer journey and modernize measurement beyond last-click models
  • Deliver executive reporting and performance narratives that connect marketing spend with revenue results
  • Develop and run Marketing Mix Models to measure marginal ROI, support scenarios, and guide capital allocation
  • Create and expand incrementality testing using holdouts and causal experiments
  • Work with Marketing and Finance leaders to support evidence-based investment planning
  • Develop and operationalize predictive LTV models and revenue forecasts across multiple time horizons
  • Set the build-versus-buy direction for predictive tools and oversee external partnerships
  • Direct data science delivery against measurement priorities and expand AI and machine learning use cases in measurement, attribution, targeting, and forecasting

Cerințe

  • At least 10 years of experience in marketing analytics or marketing data science
  • Strong understanding of how marketing strategy is developed and executed
  • Advanced expertise in Marketing Mix Modeling and incrementality testing
  • Experience developing or operationalizing Marketing Mix Modeling and incrementality capabilities
  • Experience creating predictive LTV models and revenue forecasts across multiple time horizons
  • Experience developing or implementing multi-touch attribution for a B2B SaaS buyer journey
  • Demonstrated success building trusted Finance partnerships and measurement frameworks that inform budgets
  • Strong technical fluency, including experiment design and validation of data science outputs
  • Experience with multi-touch attribution across paid, owned, and earned channels, including view-based and buying-group-level measurement
  • Excellent communication skills with executive audiences
  • Preferred experience includes B2B SaaS or high-growth technology, data science, Brand and LLM/AEO/GEO measurement, paid media strategy and bidding optimization, vendor management, and B2B buying-group measurement

Beneficii

  • Annual cash compensation may combine base salary, on-target commission for eligible roles, and annual bonus targets through HubSpot’s bonus plan
  • Some positions may participate in HubSpot’s equity plan and receive restricted stock units (RSUs)
  • Some positions may qualify for overtime pay
  • HubSpot benefits and perks designed to support employee growth
  • Flexible work options and in-person events focused on connection
  • Support for accommodations related to travel limitations or other circumstances
  • Disability accommodations and assistance throughout the hiring process

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