Shelter House, Inc. is a community-based nonprofit serving families experiencing homelessness and people affected by domestic violence in Fairfax and Loudoun Counties, Virginia. Founded in 1981, the organization provides support to low-income communities through services that include the Katherine K. Hanley Family Shelter and Artemis House, Fairfax County’s only 24-hour domestic violence shelter.
Marketing and Communications Manager — Shelter House (Hybrid, Virginia)
Lead integrated marketing and communications for Shelter House’s mission addressing homelessness and domestic violence. Drive brand, digital, media, storytelling, fundraising, and community engagement communications.
United States
Virginia$65,000 – $75,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredCommunicationsDescription
- Collaborate with the Director of Development to shape and deliver an integrated marketing and communications strategy supporting Shelter House’s mission, strategic priorities, fundraising objectives, and growth.
- Steward Shelter House’s brand voice and visual identity, maintaining consistent messaging and presentation across print, digital, media, fundraising, program, and internal channels.
- Build the annual editorial and content calendar while coordinating communications priorities across departments, campaigns, programs, and events.
- Produce compelling, trauma-informed impact stories by interviewing staff, partners, volunteers, and program participants when appropriate and with required consent.
- Oversee the writing, editing, design coordination, production, and distribution of newsletters, Annual Impact Reports, appeals, campaign materials, one-pagers, brochures, presentations, event programs, and related collateral.
- Manage Shelter House’s website and digital content.
- Oversee social media channels and create content tailored to each platform.
- Plan, deliver, and assess integrated digital and email campaigns for fundraising, events, advocacy, volunteer engagement, and community awareness.
- Direct media relations activities, including press releases, pitches, interview coordination, inquiry responses, and reporter relationships.
- Prepare executive communications such as talking points, speeches, presentations, announcements, and leadership updates.
- Work with program and community engagement teams to surface stories, program developments, community needs, and opportunities to advance Shelter House’s mission and impact.
- Collaborate with Development on donor messaging, fundraising campaigns, event sponsorship materials, stewardship communications, and partner recognition.
- Provide end-to-end marketing and communications support for events, including promotion, materials, event-day content capture, sponsor recognition, photography coordination, and follow-up communications.
- Attend programs, community activities, and events as needed to gather stories, photographs, testimonials, and other content while representing the organization.
- Monitor and interpret website, email, social media, and campaign results, turning performance data into actionable recommendations.
- Compile marketing and communications updates for leadership and Board reports.
- Keep digital assets, brand resources, photo and content libraries, templates, communications records, and consent documentation organized.
- Keep abreast of nonprofit communications, digital media, AI-enabled tools, and storytelling practices.
- Coordinate external communications vendors, contractors, printers, photographers, designers, and other partners.
- Contribute to internal communications and cross-functional initiatives.
- Carry out other assigned responsibilities.
Requirements
- Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline; comparable relevant experience may be accepted.
- At least three years of progressively responsible experience in marketing, communications, public relations, nonprofit communications, or a related area.
- Outstanding writing, editing, proofreading, verbal communication, and storytelling abilities, with skill in tailoring messages for varied audiences and channels.
- Proven ability to develop and deliver integrated marketing and communications campaigns from strategy through execution and measurement.
- Hands-on expertise with social media, email marketing, website content, and digital communications.
- Experience creating content in the field, including event coverage, photography or content capture, and interviews or testimonials.
- Strong project management skills, with the ability to balance priorities, deadlines, stakeholders, and deliverables accurately and thoughtfully.
- Ability to work effectively across departments and develop relationships with staff, leaders, Board members, donors, volunteers, community partners, and media.
- Discretion and sensitivity when handling confidential information and communicating about homelessness, domestic violence, and client experiences through a dignified, trauma-informed approach.
- Proficiency with Microsoft Office and widely used digital communications, design, and content-management tools.
- Availability and willingness to attend occasional evening or weekend events and travel locally to Shelter House programs and community activities.
- Valid driver’s license.
- Annual TB test required.
- Ability to sit or stand for extended periods.
- Ability to lift items weighing 10–20 pounds.
- Preferred: Experience in a nonprofit, human services, housing, domestic violence, or other mission-driven organization.
- Preferred: Familiarity with CRM and fundraising platforms such as Salesforce and GoFundMe or comparable systems.
- Preferred: Experience with email marketing, website or CMS platforms, design tools such as Canva, and digital analytics.
- Preferred: Media and public relations experience, including story pitching and responding to media inquiries.
- Preferred: Experience marketing and communicating for events.
- Preferred: Experience overseeing vendors, contractors, or agency partners.
Benefits
- Medical, dental, and vision insurance.
- 401(k) contributions with a 4% employer match.
- 13 paid holidays, two floating holidays, and the option to take your birthday off.
- Four annual team-building events.