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Lifely
Lifely
51 – 200 Employees
B2CeCommerce
Lifely is a direct-to-consumer eCommerce brand focused on practical home furnishings for modern households. Its Shopify-based online store sells beds, sleeper sofas, kid-friendly mattresses and sofa-beds, with an online retail model built around product trials, express delivery, warranty coverage, multi-country storefronts and seasonal promotions.
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Business Development Manager – International Ecommerce & Trade (Philippines, Remote)

Lead Lifely’s international ecommerce, B2B, and trade growth across priority markets. Develop market plans, negotiate partnerships, and turn commercial opportunities into repeatable, profitable revenue.

PHPhilippines
₱90,000 – ₱120,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredBusiness Development Rep

Description

  • Create an international growth strategy spanning priority countries, customer segments, and commercial channels.
  • Expand B2B and trade revenue through retailers, distributors, designers, property partners, marketplaces, and commercial procurement.
  • Manage opportunities from research and targeted origination through business cases, negotiations, pilots, launches, and revenue conversion.
  • Prepare commercial cases that assess demand, pricing, margin, inventory, fulfilment, returns, compliance, risk, and implementation.
  • Lead proposals, negotiations, pilot agreements, and internal decision documents.
  • Coordinate execution across Ecommerce, Marketing, Product, Supply, Finance, and Operations.
  • Set priorities and maintain delivery accountability across internal owners, agencies, partners, and future team members.
  • Develop pipeline, revenue, and margin forecasts with defined stages, decision gates, and ownership.
  • Report on assumptions, blockers, risks, performance, and necessary changes.
  • Deliver a focused country and channel strategy, a qualified B2B and trade pipeline, signed pilots or commercial agreements, and repeatable revenue.

Requirements

  • At least five years of experience in business development, commercial growth, partnerships, trade, channel development, or market expansion.
  • Demonstrated B2B or trade success, including personally advancing negotiated deals through to revenue.
  • Experience expanding ecommerce or consumer products across multiple countries.
  • Ability to develop commercial cases covering revenue, margin, cost, risk, and operational feasibility.
  • Strong negotiation, proposal-writing, stakeholder-management, and executive-communication skills.
  • Able to combine strategic planning with hands-on execution and contributor management.
  • Clear, direct, and transparent communication skills with strong working English.
  • Availability for reliable overlap with Australian business hours while working from the Philippines.
  • Experience working across Australia, the United States, Asia, or Southeast Asia.
  • Background in furniture, home, consumer goods, retail, wholesale, property, distribution, marketplaces, or trade channels.
  • Understanding of Shopify economics, cross-border logistics, inventory, fulfilment, returns, and product margins.
  • Experience establishing a CRM, pipeline, or business development process from the ground up.
  • Practical experience using AI for research, commercial modelling, proposals, and workflow improvement.

Benefits

  • Build Lifely’s international commercial growth function with direct access to the COO.
  • Influence where and how Lifely expands across ecommerce, B2B, trade, and partnerships.
  • Work across an integrated product, ecommerce, supply, operations, and customer environment.
  • Own opportunities from initial research and business case through launch, revenue, and margin.
  • Work remotely from the Philippines with reliable overlap during Australian business hours.

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