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Freshmade is a branding and design agency serving consumer packaged goods food brands. Founded in 2009, the company creates visual identities, packaging systems, and related brand design intended to strengthen shelf presence and support product sales. Its work sits at the intersection of food and beverage, marketing, and retail, making Freshmade relevant to professionals interested in brand strategy, packaging design, and creative work for growing food products.
Account Director, Brand Strategy (United States Remote)
Lead client relationships, creative engagements, and CPG brand strategy for Freshmade, a boutique food-brand agency. Manage projects, pitches, budgets, workshops, and opportunities to expand existing accounts.
Description
- Manage client accounts as the primary contact while developing trusted relationships
- Lead engagements from kickoff through final delivery, maintaining strategic and execution quality, schedules, and scope
- Develop and organize briefs grounded in consumer and market insights
- Set and oversee project schedules, scopes, budgets, and resource plans
- Review packaging dielines, digital content, and other deliverables before client delivery
- Coordinate work across creative leadership, production, printers, photographers, and external vendors
- Support CPG brand strategy through positioning, consumer insights, competitive analysis, and brand architecture
- Work with leadership on business development, pitches, proposals, and account expansion
- Lead and contribute to client strategy workshops and working sessions
- Proactively uncover ways to grow existing client accounts
Requirements
- Bring at least six years of account management or client services experience, preferably within an agency
- Demonstrate practical experience with CPG brand strategy, ideally in food or beverage
- Show a history of supporting new business efforts, pitches, or account growth
- Apply strong project management skills across scoping, scheduling, budgeting, and resource planning
- Have experience coordinating creative, production, and vendor teams
- Be comfortable facilitating workshops and strategy sessions for senior client stakeholders
- Maintain rigorous quality assurance and proofing standards
- Communicate clearly in writing and verbally, including when presenting and defending strategic recommendations
- Bring curiosity, versatility, and the ability to take on varied responsibilities
- Be available for occasional travel to client strategy sessions
Benefits
- Periodic travel to client strategy sessions and workshops
- Work within a close-knit boutique team
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