Freshmade ir zīmolvedības un dizaina aģentūra, kas strādā ar patēriņa preču pārtikas zīmoliem. Uzņēmums dibināts 2009. gadā un veido vizuālās identitātes, iepakojuma sistēmas un citus zīmola dizaina risinājumus, kuru mērķis ir uzlabot produktu pamanāmību veikalu plauktos un veicināt pārdošanu. Uzņēmuma darbs apvieno pārtikas un dzērienu nozari, mārketingu un mazumtirdzniecību, tāpēc Freshmade būs saistošs speciālistiem, kurus interesē zīmola stratēģija, iepakojuma dizains un augošu pārtikas produktu radošais dizains.
Account Director, Brand Strategy (United States Remote)
Lead client relationships, creative engagements, and CPG brand strategy for Freshmade, a boutique food-brand agency. Manage projects, pitches, budgets, workshops, and opportunities to expand existing accounts.
Apraksts
- Manage client accounts as the primary contact while developing trusted relationships
- Lead engagements from kickoff through final delivery, maintaining strategic and execution quality, schedules, and scope
- Develop and organize briefs grounded in consumer and market insights
- Set and oversee project schedules, scopes, budgets, and resource plans
- Review packaging dielines, digital content, and other deliverables before client delivery
- Coordinate work across creative leadership, production, printers, photographers, and external vendors
- Support CPG brand strategy through positioning, consumer insights, competitive analysis, and brand architecture
- Work with leadership on business development, pitches, proposals, and account expansion
- Lead and contribute to client strategy workshops and working sessions
- Proactively uncover ways to grow existing client accounts
Prasības
- Bring at least six years of account management or client services experience, preferably within an agency
- Demonstrate practical experience with CPG brand strategy, ideally in food or beverage
- Show a history of supporting new business efforts, pitches, or account growth
- Apply strong project management skills across scoping, scheduling, budgeting, and resource planning
- Have experience coordinating creative, production, and vendor teams
- Be comfortable facilitating workshops and strategy sessions for senior client stakeholders
- Maintain rigorous quality assurance and proofing standards
- Communicate clearly in writing and verbally, including when presenting and defending strategic recommendations
- Bring curiosity, versatility, and the ability to take on varied responsibilities
- Be available for occasional travel to client strategy sessions
Priekšrocības
- Periodic travel to client strategy sessions and workshops
- Work within a close-knit boutique team